Charisma in Tour Guides: A Training and Application to Choices in Higher Education

Tour guides allow students an insight into universities around the country, helping students to make their college decision a little easier. Does the charisma a tour guide showcases make a difference in the students decision? Throughout watching the Devils' Advocates of Arizona State University we were able to see a trend towards students being more likely to say they were going to Arizona State with the more charismatic qualities that the tour guide exemplified.