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Paddle With A Purpose: A Synthesis on My Perspective on Cultivating an Intentional Life of Happiness
Description
Happiness is an enormously broad topic that has recently gained momentum in the workplace, literature, media and society. There are many interconnected topics and themes contributing to the overall state of being happy. In my book, I dive into the most important topics that contribute to daily and global happiness. Each of the following topics are explored within the evidence-based literature and juxtaposed with my own life experience and perspective. First, I will explore society’s impact on happiness. Society shapes our perspective more than we realize, so it is important to debunk what rings true to us individually and what does not. Next, I’ll share with you my favorite thing in life—gratitude. Gratitude is the easiest way to transition a negative affect into a positive state of being. In chapter three I will discuss how language and perspective shape our experiences. Word choice and self-talk are extremely impactful in your relationship with yourself and your relationship with others. Chapter four is about complaining and how it serves us and inhibits us. There are many functions to complaining, like self-awareness and enhanced interpersonal relationships as well as consequences like being a draining friend to be around. Then I’ll share about the phenomenon of emotional contagion and compassion and finish it up with the final chapter about being present and practicing happiness in our daily lives. It is most important to live a life full of intentional daily actions. The tone of my book is conversational and meant to serve as an inspirational tool to aide in achieving a happier life.
ContributorsSugarman, Cedar Gaia (Author) / Hoffner, Kristin (Thesis director) / Dawes, Mary (Committee member) / Curry Hart, Rachel (Committee member) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Organ, cornea and tissue donation is a widespread public health need that has high rates of public approval, but lower rates of action. In Arizona, an individual can register as an organ donor at 15 years and six months old, and this ever-growing demographic is a hard-to-influence, yet important part of the pool of registered donors. There are many factors that serve to influence or dissuade adolescents from registering, and it is the duty of organ procurement organizations (OPOs) and others involved in the donation process to appeal to this audience. This undergraduate research project explores the overall idea of what makes someone register as an organ, cornea and tissue donor by looking into several factors of the decision-making process, such as social media usage and engagement, hesitation or support surrounding spiritual beliefs, and how personal opinions and beliefs shape views and action toward organ donation. Based on the data collected, the researcher found relationships between the registration status of adolescents and their social media use, spiritual beliefs and personal relationships and opinions.
ContributorsReddy, Miranda Adelyn (Author) / Wu, Xu (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The following is a public relations strategy developed to position Julia Pearl Wellness, a corporate wellness consulting firm, and its owner, Julia Pearl, as credible, professional and experienced. The first portion includes a situational analysis, a research report on corporate wellness programs and the need for health solutions in the U.S., and market analysis. The campaign proposal, a creative product of the research, provides recommendations and tools for the firm to reach its stakeholders.
ContributorsWerner, Anna Nicole (Author) / Hass, Mark (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
A guide to implementing empathy in crisis communications
ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.
ContributorsOlivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2021-12
Description
Self-inflicted online crises arise when a company releases materials, such as advertisements or products, that are offensive to stakeholders and consequently cause a negative reaction across online communities. This thesis examines how companies have tried to restore their image after a self-inflicted crisis arose that spoke to a lack of cultural sensitivity and understanding within the organization. Models of crisis communication were analyzed to determine that a crisis has trigger events that can be detected and prevented against. Research on diversity in the workplace and the benefits of fostering a culturally sensitive and aware workplace environment was also analyzed. Finally, image restoration strategies were examined to comprehend how companies use messaging to mitigate crises. From there, three case studies were conducted on three separate self-inflicted online crises that arose from an apparent lack of culturally sensitivity and understanding within an organization, each instance occurring within the past two years. This study then provided an analysis of the background, description, online reaction and company response to each: the PepsiCo advertisement featuring Kendall Jenner, the Gucci sweater appearing to resemble blackface and the Tarte Cosmetics Shape Tape Foundation launch. Image restoration strategies were then identified and analyzed for each case study. Metrics were determined for each case by looking at the reach of posts on social media and also by using Google Trends and Meltwater to discover the extent of media engagement during the length of each crisis. The events explored in each case study all demonstrated an oversight in the pre-crisis stage of each of the organizations, emphasizing the necessity of detection in crisis management planning as a tactic to actively identify potential threats before a triggering event can occur.
ContributorsRichards, Olivia Kathryn (Author) / Gilpin, Dawn (Thesis director) / Bovio, Sonia (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The overall goal of this paper is to promote wellness, exercise and positive mental health. To encourage this goal, insight on the benefits of worksite wellness programs will be provided. Current worksite wellness programs focus minimally on the mental health benefits of exercise. Instead they focus on physiological results that come with worksite wellness programs. Exercise can provide both physiological and psychological health benefits (Ramirez & Wipfli, 2012). There should be more emphasis on mental health benefits of worksite wellness programs to provide positive mental health benefits in the workplace.
There are many different types of worksite wellness programs such as group fitness, on-site facilities and health allowances. It is important to vary wellness activities due to individuals having different fitness and health motivation. This implementation can become costly and require resources and support that many companies do not want to provide without successful results. Focusing on the psychological health benefits to such programs will allow companies to recognize the increase in productivity and positive work environment that result in worksite wellness programs. This will allow not only employees to benefit from the implementation of such programs but also the succession of the company.
This paper will explore ways to seek future enhancements within worksite wellness programs. Individuals will be given ways to positively contribute to work environments while maintaining healthy lifestyles. Companies will also better understand the importance that top recruits in the industry see within these types of programs. Through worksite wellness programs, employees will be provided with the tools necessary to improve their physical and mental health, while companies will have a more positive work environment as a result.
There are many different types of worksite wellness programs such as group fitness, on-site facilities and health allowances. It is important to vary wellness activities due to individuals having different fitness and health motivation. This implementation can become costly and require resources and support that many companies do not want to provide without successful results. Focusing on the psychological health benefits to such programs will allow companies to recognize the increase in productivity and positive work environment that result in worksite wellness programs. This will allow not only employees to benefit from the implementation of such programs but also the succession of the company.
This paper will explore ways to seek future enhancements within worksite wellness programs. Individuals will be given ways to positively contribute to work environments while maintaining healthy lifestyles. Companies will also better understand the importance that top recruits in the industry see within these types of programs. Through worksite wellness programs, employees will be provided with the tools necessary to improve their physical and mental health, while companies will have a more positive work environment as a result.
ContributorsJohnson, Sydney Rae (Author) / Hoffner, Kristin (Thesis director) / Marsit, Joseph (Committee member) / Mechanical and Aerospace Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05