Description
The following is a public relations strategy developed to position Julia Pearl Wellness, a corporate wellness consulting firm, and its owner, Julia Pearl, as credible, professional and experienced. The first portion includes a situational analysis, a research report on corporate wellness programs and the need for health solutions in the U.S., and market analysis. The campaign proposal, a creative product of the research, provides recommendations and tools for the firm to reach its stakeholders.
Copyright Statement
Details
Title
- Corporate Wellness Communications: A Public Relations Strategy
Contributors
- Werner, Anna Nicole (Author)
- Hass, Mark (Thesis director)
- Bovio, Sonia (Committee member)
- Department of Marketing (Contributor)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- School of Nutrition and Health Promotion (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-12
Subjects
Resource Type
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