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- Creators: School of Accountancy
Description
Autonomous vehicles (AV) are capable of producing massive amounts of real time and precise data. This data has the ability to present new business possibilities across a vast amount of markets. These possibilities range from simple applications to unprecedented use cases. With this in mind, the three main objectives we sought to accomplish in our thesis were to: 1. Understand if there is monetization potential in autonomous vehicle data 2. Create a financial model of what detailing the viability of AV data monetization 3. Discover how a particular company (Company X) can take advantage of this opportunity, and outline how that company might access this autonomous vehicle data.
ContributorsCarlton, Corrine (Co-author) / Clark, Rachael (Co-author) / Quintana, Alex (Co-author) / Shapiro, Brandon (Co-author) / Sigrist, Austin (Co-author) / Simonson, Mark (Thesis director) / Reber, Kevin (Committee member) / School of Accountancy (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This reports investigates the general day to day problems faced by small businesses, particularly small vendors, in areas of marketing and general management. Due to lack of man power, internet availability and properly documented data, small business cannot optimize their business. The aim of the research is to address and find a solution to these problems faced, in the form of a tool which utilizes data science. The tool will have features which will aid the vendor to mine their data which they record themselves and find useful information which will benefit their businesses. Since there is lack of properly documented data, One Class Classification using Support Vector Machine (SVM) is used to build a classifying model that can return positive values for audience that is likely to respond to a marketing strategy. Market basket analysis is used to choose products from the inventory in a way that patterns are found amongst them and therefore there is a higher chance of a marketing strategy to attract audience. Also, higher selling products can be used to the vendors' advantage and lesser selling products can be paired with them to have an overall profit to the business. The tool, as envisioned, meets all the requirements that it was set out to have and can be used as a stand alone application to bring the power of data mining into the hands of a small vendor.
ContributorsSharma, Aveesha (Author) / Ghazarian, Arbi (Thesis advisor) / Gaffar, Ashraf (Committee member) / Bansal, Srividya (Committee member) / Arizona State University (Publisher)
Created2016
Description
Through findings from interviews, a survey, and personally learning automation software we think automation will continue to grow in the accounting industry in the coming years. Accountants see software as something that makes them more efficient and firms are doing a good job training their employees on how to use these new software tools. Our interviewed accountants say that automation saves them time that can be used to work on other things. By learning Alteryx, an automation tool, we saw these time savings firsthand.
ContributorsDiNuto, Michael (Author) / Shillingburg, Alec (Co-author) / Dawson, Greg (Thesis director) / Garverick, Michael (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor)
Created2022-05