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This creative project aimed to combine knowledge, qualifications, and experience in networking and marketing to host a live music event. As a social media industry employee, an avid concertgoer, and a digital marketer, I felt sufficiently able to complete this task. The process included working within the Barrett budget to

This creative project aimed to combine knowledge, qualifications, and experience in networking and marketing to host a live music event. As a social media industry employee, an avid concertgoer, and a digital marketer, I felt sufficiently able to complete this task. The process included working within the Barrett budget to secure a venue and acts with the option of paid marketing for the event. Once I secured The Graduate Hotel and three acts— bands Study Habit and Moose Titans and DJ/emcee Malcolm Alexndr—it was time to publicize the event. I found a photographer and organized a photo shoot then created social media profiles and a website with these photos. In total, the attendance was roughly 100 people, and the night was a smash success.

Keywords: event planning, social media, music
ContributorsGilliam, Taylor Mikel (Author) / Shockley, Gordon (Thesis director) / Hultsman, Wendy (Committee member) / College of Integrative Sciences and Arts (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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This research will focus on identifying healthcare disparities among different groups of people in Maricopa County, with a focus on the Phoenix area. It takes form in a combination of a review of previously existing data, surveying pregnant women about their health insurance situations before their pregnancies, and surveying college

This research will focus on identifying healthcare disparities among different groups of people in Maricopa County, with a focus on the Phoenix area. It takes form in a combination of a review of previously existing data, surveying pregnant women about their health insurance situations before their pregnancies, and surveying college students in Maricopa County about their past and current health insurance situations. The pregnant women who were interview were part of a study called Metabolism Tracking During Pregnancy through the School of Nutrition and Health Promotion at Arizona State University. College students who were interviewed were recruited online and all participants were choosing to respond. This research paper will focus on policies currently in place to try to address healthcare disparities and establishing the presence of healthcare disparities that are preexisting, and using individual responses from a small sample size of minorities and women to represent the larger Phoenix population. Differences in healthcare spending for different groups of people will also be analyzed in order to establish disparities present. This research is significant because if healthcare equality is the goal, then spending distribution to each should be proportional to the size of each subpopulation.
ContributorsGeiser, Rachel (Author) / Reifsnider, Elizabeth (Thesis director) / Cortese, Denis (Committee member) / School of Molecular Sciences (Contributor) / School of International Letters and Cultures (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
A combined examination of the Charlie Hebdo attacks on January 7, 2015 and the November 13, 2015 attacks in Paris yields a social media movement that evolved within the 10 months between the attacks, a comparison between these terrorist attacks and those of September 11, 2001 and parallels between American

A combined examination of the Charlie Hebdo attacks on January 7, 2015 and the November 13, 2015 attacks in Paris yields a social media movement that evolved within the 10 months between the attacks, a comparison between these terrorist attacks and those of September 11, 2001 and parallels between American First Amendment principles and France’s free expression laws.

The Charlie Hebdo attacks fueled an online debate over freedom of expression and religion, whereas the purpose of social media evolved into a humanitarian one following the November 13 attacks in Paris. This research looks into the individual evolutions of the related hashtags that surfaced in 2015, including #JeSuisCharlie (and its opposites, such as #JeNeSuisPasCharlie), #DonDuSang, #PorteOuverte and #RechercheParis, among others. Another research point was with the September 11 attacks—with the 9/11 attacks against the United States, few to no channels were available for the kind of immediate discussions and support seen after the Paris attacks. After spending time in Paris during the spring 2015 semester and researching the aftermath of the Charlie Hebdo attacks and the history of the publication, the conclusion rests on the idea that the online discussions perpetuated by both supporters and dissenters of the magazine contribute to a more robust, open democracy supported by these social media platforms.

A portion of this thesis also delves into the parallels and differences between the American First Amendment and the French free speech laws—all of which pertain to the Charlie Hebdo content and the online responses to the 2015 Paris attacks.

The interviews conducted include a French art history professor at the Sorbonne University in Paris, two creators of the “Je Suis Charlie” Facebook page, an American journalist living in Paris who covered the Charlie Hebdo attack and who was present during the November attacks, and a Muslim-American doctor in Phoenix who founded the American Islamic Forum for Democracy. The ideas surrounding free speech, the value of art such as that found within the pages of Charlie Hebdo, the media’s treatment of religion, traditional democratic freedoms and ties to social media revolutions are all components of this research thesis.
Created2016-05
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This paper examines the relationship between feminism and social media and evaluates the ability of social media to function as an effective platform for the advancement of feminism's objectives. In the decades before social media became an integral part of culture, the popularity of feminism deteriorated and feminist voices were

This paper examines the relationship between feminism and social media and evaluates the ability of social media to function as an effective platform for the advancement of feminism's objectives. In the decades before social media became an integral part of culture, the popularity of feminism deteriorated and feminist voices were unsure that it could be revived or popularized again. However, in recent years, women have used social media as a mechanism to communicate and disseminate feminist ideas. The birth of what is called "hashtag feminism" has been a fundamental shift in the way feminism is done and advocated for in modern culture. In light of this dramatic shift in venue for feminist conversations, academic feminists are asking a series of pertinent questions: Is social media good for feminism and the achievement of feminist objectives? What, if anything, has feminism compromised in order to fit into 140 characters or fewer? This paper argues that social media has provided a platform for feminists to share their stories, which has aided in the building of feminist constituencies. This is the most important work of feminism, because it is making society more receptive to feminist principles and ideas, transforming our culture into one that can accept and fight for feminism's objectives. This paper will examine a series of case studies in which social media has hosted feminist conversations. It will analyze the impact of this social media as a venue for feminist narratives and evaluate the use of social media as a feminist platform in the movement to achieve feminism's objectives.
ContributorsGiel, Katelyn Anne (Author) / Woodall, Gina (Thesis director) / Lake, Milli (Committee member) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
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Description
With the help of some Information Measurement Theory (IMT), Kashiwagi Solutions Model (KSM), and deductive logic background, supply chain managers can start utilizing a new way to effectively and efficiently negotiate contracts. Developed by Dr. Dean Kashiwagi, the Best Value Approach has been 98% successful with over 1,800 projects for

With the help of some Information Measurement Theory (IMT), Kashiwagi Solutions Model (KSM), and deductive logic background, supply chain managers can start utilizing a new way to effectively and efficiently negotiate contracts. Developed by Dr. Dean Kashiwagi, the Best Value Approach has been 98% successful with over 1,800 projects for the past 20 years. The process gives vendors/suppliers the power to use their expertise. In return for not having to follow the rules set by the client/buyer, the vendor must show documentation and plans of risk management, value added processes, and metrics.
ContributorsPhan, Alice (Co-author) / Holtzman, Krista (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / School of International Letters and Cultures (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on technology. This observational study examined, through an anonymous online survey, how college students spend their time on social media and how it affects their mental health. The 25-question survey was open to current ASU students as of 2021, and 2020 ASU graduates. Respondents’ results concluded that while students actively use social media for communication and entertainment, it can present a burden on their mental health and their productivity.

Created2021-05
Description

A reflection on my diverse educational experience as a sports journalism student, key lessons I learned about specific forms of communication and content creation within social media, written reporting and radio/podcasting and the demand for versatility among all modern journalists.

ContributorsBreber, Carson (Author) / Boivin, Paola (Thesis director) / Karpman, Chris (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05
Description

Social media is a tool widely used by many organizations for purposes of spreading ideas, influencing users politically, and promoting products for purchase. Among the ideas spread on social media is religious belief, a task undertaken by religious officials and members alike, in both widespread and personal communication. The Church

Social media is a tool widely used by many organizations for purposes of spreading ideas, influencing users politically, and promoting products for purchase. Among the ideas spread on social media is religious belief, a task undertaken by religious officials and members alike, in both widespread and personal communication. The Church of Jesus Christ of Latter-Day Saints has promoted its religion online for years through official webpages and the testimonies of members, but now seeks to spread knowledge of its beliefs and increase membership by involving its full-time missionaries on Facebook and Instagram. The initiative to add online-proselytizing to a missionary’s list of duties began in 2020 at the onset of the COVID-19 pandemic and has been through multiple changes to arrive at the present function of social media in full-time missionary work. Despite these positive changes, missionaries still feel that they lack the necessary knowledge and skills to conduct productive conversations online that lead to opportunities to share their message. Two separate missions are analyzed through Bolman & Deal’s Four Frames to gain a complete perspective of missionary work through social media and how it can be improved. By implementing visual symbols that relate to the importance of social media missionary work and increasing the social media training that missionaries receive, they would feel better prepared to host conversations on online platforms and share their messages. Additionally, by updating the leadership position associated with social media in a mission, more missionaries would ultimately gain expertise in this skill and better fulfill their purpose as missionaries.

ContributorsDanks, Kaley (Author) / deLusé, Stephanie (Thesis director) / Brown, Preston (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Life Sciences (Contributor)
Created2023-05
Description

With the dissolution of the old forms of power has come a new heteronomy: that of the screen. The individual is in stasis, caught between the old forms of control and the new, but unable to imagine a better, liberated future. What is responsible for this interregnum? The answer lies

With the dissolution of the old forms of power has come a new heteronomy: that of the screen. The individual is in stasis, caught between the old forms of control and the new, but unable to imagine a better, liberated future. What is responsible for this interregnum? The answer lies in analyzing these new forms of control, their effects on the subject, and the material, historical processes behind them. This paper looks specifically at social media and how it has come to limit autonomy and commodify human experience and personhood. Drawing from Theodor Adorno’s Theory of Pseudo Culture, it seeks to describe the ways in which social media both erodes and administers subjectivity. Culture, now subject to the economic imperatives of capitalism, no longer contributes to the development of individuality. By referencing Karl Marx’s Capital and C. Wright Mill’s “The Competitive Personality”, this paper describes how social media expands commercial imperatives outside of the bounds of the workplace and into everyday life. The paper concludes by drawing on Herbert Marcuse’s One Dimensional Man in order to describe how social media neutralizes oppositional sentiments. Even the seemingly spontaneous expressions of dissent found on social media become a conservative force, stymieing real world organization through the repressive desublimation of revolt. In addition to understanding the dominating effects of the screen, this paper seeks to map the contours of neoliberal subjectivity.

ContributorsLobato, Thomas (Author) / Hines, Taylor (Thesis director) / Fong, Benjamin (Committee member) / Barrett, The Honors College (Contributor) / School of Human Evolution & Social Change (Contributor) / School of International Letters and Cultures (Contributor)
Created2023-05
Description
As social media becomes a dominant tool in political campaigns, it is important to analyze how candidates and voters interact over social media and how this impacts elections. This study aims to uncover whether Instagram comments - a key tool voters use to interact with candidates - have an impact

As social media becomes a dominant tool in political campaigns, it is important to analyze how candidates and voters interact over social media and how this impacts elections. This study aims to uncover whether Instagram comments - a key tool voters use to interact with candidates - have an impact on voters’ perceptions and whether or not there are differences in these impacts based on the gender of the candidate. Due to bias against women in politics, I hypothesize that respondents will evaluate female candidates more harshly than male candidates after viewing negative Instagram comments associated with them. To test this hypothesis, I randomly separated a sample of 435 undergraduate students into four groups. Each group was assigned a hypothetical incumbent Senate candidate (male or female) and shown a candidate biography. The biographies were identical, save for the names/genders of the candidates. Additionally, the two experimental groups were shown negative Instagram comments associated with their candidate. Each group was asked to evaluate their candidate's viability, favorability, competency, leadership ability, and qualifications, in addition to scoring the likelihood that they would vote for them. I found that the male candidate had lower scores than his female counterpart for all six traits evaluated, meaning he was evaluated more harshly. This persisted in both the control and experimental groups, as well as both before and after the stimulus was presented to the experimental groups. However, the respondents’ evaluation scores for the female candidate dropped by a larger margin after viewing the negative comments than the scores for the male candidate did. This persisted for five of the six traits evaluated. Voters’ perceptions, then, are impacted by negative Instagram comments for male and female candidates, although there is some evidence to indicate that they have a larger negative effect on the perceptions of female candidates.
ContributorsDawson, Lydia (Author) / Woodall, Gina (Thesis director) / Lennon, Tara (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Politics and Global Studies (Contributor)
Created2024-05