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Paddle With A Purpose: A Synthesis on My Perspective on Cultivating an Intentional Life of Happiness
The Importance of Online Branding and Targeted Social Media Campaigns within the Restaurant Industry
In 2020, the nation was hit with a pandemic both physically and socially. Due to COVID-19, media interaction, social media engagement, and online consumerism became necessary. In relation to widespread disease, social outbreaks concerning the black lives matter movement, police brutality, the presidential election and diversity & inclusion, set a call to action for Americans. Top fashion and shoe-manufacturing companies that engage with the public socially, financially, personally and for entertainment were evaluated on their contributions to Diversity and Inclusion initiatives. Through external marketing and communication strategies, shoe-wear companies display their approaches to social justice, equity and/or social responsibility. Inclusion & Diversity has different facets including, socioeconomics, gender roles, and race that contribute to how<br/>consumers interact with companies. This paper consists of a literary review, three company audits and analysis, and recommendations. The literary review in the introduction of my paper, explores the approaches to Diversity and Inclusion of shoe-wear companies as a response to social inequity. I conducted three audits to assess the history of Diversity and Inclusion at Nike, Adidas and PUMA to their approaches and commitment to Inclusion and Diversity through their marketing and communication strategies. I then conducted a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis based on the marketing and communications of the<br/>respective companies to gain depth in my findings of sentiment, message strategy, corporate hierarchy, and suggestions for future communications. My analysis provided a conclusion that Diversity and Inclusion in marketing and communication strategies is an essential factor in the growth and success of the company. I identified that each company has areas of opportunity to create more visibility for the LGBTQIA+ ( Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual and nonbiary people) community, should continue to produce reports that analyze exactly how they plan to support Diversity and Inclusion and continue displaying their<br/>commitment on social media.
A guide to implementing empathy in crisis communications
This creative project is a trade blog dedicated to Gen Z. Its purpose is to inform communication professionals about best practices when reaching out to this evolving demographic. The articles for this blog were informed by executive interviews with communications professionals who are members of Gen Z themselves or have already had success with this demographic.
This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.
There are many different types of worksite wellness programs such as group fitness, on-site facilities and health allowances. It is important to vary wellness activities due to individuals having different fitness and health motivation. This implementation can become costly and require resources and support that many companies do not want to provide without successful results. Focusing on the psychological health benefits to such programs will allow companies to recognize the increase in productivity and positive work environment that result in worksite wellness programs. This will allow not only employees to benefit from the implementation of such programs but also the succession of the company.
This paper will explore ways to seek future enhancements within worksite wellness programs. Individuals will be given ways to positively contribute to work environments while maintaining healthy lifestyles. Companies will also better understand the importance that top recruits in the industry see within these types of programs. Through worksite wellness programs, employees will be provided with the tools necessary to improve their physical and mental health, while companies will have a more positive work environment as a result.