Matching Items (80)

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Expanding the Digital Footprint: How to Develop a Broadcast Audience for the NBA G League

Description

Basketball is considered one of the most progressive and innovative sports in the world. As such, the NCAA, NBA, and G League are constantly searching for ways to increase their

Basketball is considered one of the most progressive and innovative sports in the world. As such, the NCAA, NBA, and G League are constantly searching for ways to increase their global reach and increase their viewership. With the telecommunications industry seeing a decrease in overall customers who pay for monthly or yearly cable services, the sports industry is feeling pressure to keep viewers in a culture where “cutting the chord” is becoming a trend. However, the sports industry is one field that continues to drive viewership through their live cable broadcasts each year. All three leagues, which represent the college level, the minor league level, and the professional level, look to differentiate their broadcasts in the marketplace and experiment with different elements to attract new viewers and engage existing viewers. In the past, leagues and networks have experimented with streaming services, camera angles, mic’d up players and coaches, and augmented reality to demonstrate offensive and defensive sets. While both the college level and professional level have had limited issues in developing a loyal broadcast audience and attracting new viewers, the minor league (commonly known as the G League) has faced more challenges to grow. The problems the G League face with building their digital audience include competing seasons with both College Basketball and the NBA, disparaging perceptions that the games and players are not as interesting to watch, limited and expensive cable broadcast availability, and lack of fan affinity. Although these are challenges that the G League faces, the upcoming league has experienced success with year-over-year growth since its birth in 2001. Each year, the G League has increased the number of games broadcasted on traditional cable networks, and as a result, increased viewership. The blossoming league has a lot of potential, especially now that players can enter the G League directly out of high school, so capitalizing on opportunities to not only differentiate itself amongst other minor leagues, but also amongst other basketball leagues will be imperative to increase its fan base.
The purpose of this research is three-fold: to understand how people consume sports broadcasts, what levels of basketball they watch most frequently, and what elements of a sports broadcast they prefer or wish to implement. Aside from understanding consumption behaviors, this research further explores specifically how the G League can increase viewership, whether it’s experimenting with rule changes, implementing new broadcast elements, or creating off-court content that develops interest and affinity for players in the league. What the data and statistical tests concluded was that people who were classified as ‘G League Fans’ are generally fans of all levels of basketball, but that people who were classified as ‘College Basketball Fans’ or ‘NBA Fans’ were not necessarily fans of the G League. Based on this finding, the thesis provides recommendations for how the G League can increase viewership amongst basketball fans, as this will be its most receptive and impressionable group. For those unfamiliar with what the G League is, the thesis also provides a brief history and who the players are that make up the league.

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  • 2019-05

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Sex Traffickers of Minors

Description

Sex trafficking of minors is a rapidly growing issue. The Trafficking Victims Protection Act (TVPA) of 2000 criminalizes trafficking in persons and defines human trafficking as “sex trafficking in which

Sex trafficking of minors is a rapidly growing issue. The Trafficking Victims Protection Act (TVPA) of 2000 criminalizes trafficking in persons and defines human trafficking as “sex trafficking in which commercial sex acts are induced by force, fraud, coercion, or in which the person induced is younger than the age of 18”. This is a very complex crime and includes everything from recruitment, harboring, transporting, and the selling of minor victims for the purpose of sexual acts and gratification. Sex trafficking of minors can happen anywhere in the Unites States from rural areas to busy cities and according to research done by Parker & Skrmetti (2013) the majority of victims are U.S. citizens. This honors thesis explores various elements and pertinent information about sex traffickers of minors. The purpose of this paper is to describe the literature on sex traffickers who solely traffick juveniles and compare it to a study done in 2017 by Las Vegas Metropolitan Police Department (LVMPD) Vice & Sex Trafficking Investigations Unit and the Arizona State University Office of Sex Trafficking Intervention Research (STIR). This study focuses on sex trafficking cases across the whole 2014 year in Las Vegas, Nevada. The literature review in this thesis focuses on victim typology, an overview of traffickers and the techniques traffickers use. The overview includes trafficker demographics, manipulations used, the use of violence, and previous criminal histories. The techniques traffickers use covered in the literature review are: love, money, drugs, abduction, authority figures/gangs, and violence. All of this information was compiled and then compared to the study done by LVMPD & ASU STIR. Within the Las Vegas study, this thesis compared the trafficker demographics, trafficker techniques, and victim typology. There were a lot of similarities between the literature review and the Las Vegas study and minimal differences. To conclude, there were three suggestions found to combat the issue of sex trafficking of minors. The first is to provide education to at risk youth on the dangers of sex traffickers and the techniques they use. The second is to better train first responders such as law enforcement, firefighters, social workers, and EMT’s on identifying victims of sex trafficking and using a victim centered approach. The last suggestion is to enforce harsher penalties and punishments for sex traffickers of minors, making it a high risk/low reward crime.

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  • 2019-05

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An Overview of Sustainability in the Hotel Industry: How the World’s Largest Brands are Practicing Sustainability

Description

This study aims to identify the self-reported sustainability goals, practices, and results of the five largest hotel companies that are headquartered in the United States through a comprehensive content analysis

This study aims to identify the self-reported sustainability goals, practices, and results of the five largest hotel companies that are headquartered in the United States through a comprehensive content analysis of each of their websites. The five companies included in the study are Best Western International, Wyndham Hotels and Resorts, Choice Hotels International, Hilton Worldwide, and Marriott International. The main focus centered on the qualitative information they shared about their goals and implemented practices across the hotels owned and operated by each company. In addition, the published qualitative data was analyzed to look at the reported results of their implemented practices. The results showed a large variety in the level of information that was shared by each of the five companies.
Information was examined using thirteen indicators of sustainability. Eight indicators were chosen that represented environmental sustainability, plus five indicators that represent social and economic sustainability. Based on the information analyzed, each company received a score for each indicator according to the level of information disclosed. This created a sustainability scorecard, with Marriott and Hilton scoring the highest, Wyndham and Best Western scoring the lowest, and Choice Hotels falling in the middle .In summary, it was determined that Hilton is reporting at the highest level, based on the measured indicators in addition to receiving external assurance on their disclosed results from implemented practices, The other four companies have further steps they should take to better communicate their sustainable practices and overall commitment to sustainability.

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  • 2019-05

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Transforming Public Space Toolkit

Description

The purpose of this public space toolkit is to provide the knowledge people need to transform public spaces within their community. Public spaces are a major part of cities that

The purpose of this public space toolkit is to provide the knowledge people need to transform public spaces within their community. Public spaces are a major part of cities that people use everyday. The problem is that many open public spaces, like vacant lots, are not effectively used. Meanwhile, communities face issues including social isolation, food scarcity, etc. Therefore, transforming public spaces using community gardens will help address these matters. Methods used for this toolkit include using research databases, examining scholarly journals, and using primary experiences to navigate topics. Results show that there are numerous social benefits obtained when public space management strategies and best practices are properly implemented. This toolkit outlines the strategies and guidelines to consider when starting a garden and what has been proven to be effective for other gardens.
These gardens facilitate community development, build social capital, and address food insecurity. Local Phoenix community gardens, Phoenix Renews and The TigerMountain Foundation, are analyzed. The TigerMountain Foundation was able to demonstrate the power of Asset Based Community Development and how community gardens provided a way for people to invest in their community and gain skills. The Phoenix Renews garden showed the importance of selecting the right space for a garden, and the downsides when certain considerations are not made. Conclusively, community garden can be a catalyst for people to transform their communities. This tool kit provides a starting point, with the knowledge and background information, for people to improve their communities through transforming public space using community gardens.

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  • 2019-05

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The Contribution of Lithuanian Deportees’ Memoirs to Lithuanian National Identity

Description

Between 1941 and 1953, thousands of Lithuanians were deported by the Soviet Union as far from their homeland as the northern reaches of Siberia. While many perished as they contended

Between 1941 and 1953, thousands of Lithuanians were deported by the Soviet Union as far from their homeland as the northern reaches of Siberia. While many perished as they contended with hunger, thirst, illness, harsh weather, ill-suited clothing, and poor housing, several survived, returned, and recounted their experiences. Returned adult deportees often recall solidarity among Lithuanians, interactions with locals and authorities, and efforts to maintain agency and continue cultural traditions. Children remember going to school, relying on their parents, and returning to Lithuania. Deportees and others involved in recording their memoirs wrote them in Lithuanian or translated them into English for different purposes and with different intended audiences. The ways in which deportees describe their experiences and what they omit from their stories have shaped Lithuania’s national identity when it reemerged as the Soviet Union fell following Stalin’s death in 1953 and Lithuania redeclared its independence in 1990. The years in which memoirs were published also likely influence their contents. Despite the horrors of deportation, returnees describe positive aspects of the experience. Many deportees portray themselves as struggling for survival, but not as helpless victims. Relatively rare mention of conflict among Lithuanian deportees and identification of non-Lithuanian deportees’ ethnicities suggest the importance of Lithuanians striving together for a common goal: survival and return to Lithuania. The creation of museums focused on deportation, incorporation of memoirs in school curricula, observation of a Day of Mourning and Hope, and portrayal of deportations in works of literature and film demonstrate their lasting impact and significance.

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  • 2019-05

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Political Division in America: A Fresh Perspective of the Chaos

Description

The United States is in a period of political turmoil and polarization. New technologies have matured over the last ten years, which have transformed an individual’s relationship with society and

The United States is in a period of political turmoil and polarization. New technologies have matured over the last ten years, which have transformed an individual’s relationship with society and government. The emergence of these technologies has revolutionized access to both information and misinformation. Skills such as bias recognition and critical thinking are more imperative than in any other time to separate truth from false or misleading information. Meanwhile, education has not evolved with these changes. The average individual is more likely to come to uninformed conclusions and less likely to listen to differing perspectives. Moreover, technology is further complicating and compounding other issues in the political process. All of this is manifesting in division among the American people who elect more polarized politicians who increasingly fail to find avenues for compromise.

In an effort to address these trends, we founded a student organization, The Political Literates, to fight political apathy by delivering political news in an easy to understand and unbiased manner. Inspired by our experience with this organization, we combine our insights with research to paint a new perspective on the state of the American political system.

This thesis analyzes various issues identified through our observations and research, with a heavy emphasis on using examples from the 2016 election. Our focus is how new technologies like data analytics, the Internet, smartphones, and social media are changing politics by driving political and social transformation. We identify and analyze five core issues that have been amplified by new technology, hindering the effectiveness of elections and further increasing political polarization:

● Gerrymandering which skews partisan debate by forcing politicians to pander to ideologically skewed districts.
● Consolidation of media companies which affects the diversity of how news is shared.
● Repeal of the Fairness Doctrine which allowed media to become more partisan.
● The Citizens United Ruling which skews power away from average voters in elections.
● A Failing Education System which does not prepare Americans to be civically engaged and to avoid being swayed by biased or untrue media.

Based on our experiment with the Political Literates and our research, we call for improving how critical thinking and civics is taught in the American education system. Critical thought and civics must be developed pervasively. With this, more people would be able to form more sophisticated views by listening to others to learn rather than win, listening less to irrelevant information, and forming a culture with more engagement in politics. Through this re-enlightenment, many of America’s other problems may evaporate or become more actionable.

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  • 2019-05

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Aquatic Primary Productivity and Ecosystem Metabolism: Tres Rios Constructed Treatment Wetlands

Description

Freshwater ecosystems are increasingly threatened by anthropogenic eutrophication (Kolzau et al., 2014) and require mitigation efforts to prevent oxygen depletion and subsequent biodiversity loss. Tres Rios Constructed Treatment Wetland (CTW)

Freshwater ecosystems are increasingly threatened by anthropogenic eutrophication (Kolzau et al., 2014) and require mitigation efforts to prevent oxygen depletion and subsequent biodiversity loss. Tres Rios Constructed Treatment Wetland (CTW) relies on wetland ecosystem functioning to reduce nutrient concentrations in order to meet regulatory guidelines. I investigated the impact of solar irradiance, temperature, and nutrient availability on aquatic net primary productivity, ecosystem respiration, and nutrient cycling using statistical analysis and quantitative modeling informed by field data generated by ASU’s Wetland Ecosystem Ecology Lab (WEEL) in partnership with the City of Phoenix Water Services Department. I found that the extent of daily solar insolation controls Aquatic Net Primary Productivity (ANPP) rates and the seasonal aquatic nutrient processing capacity of Tres Rios, resulting in the following approximate relationship: ANPP = 0.001344(W/m²) - 0.32634 (r² = 0.259; p = 0.005).

This formula was used to estimate the nutrient uptake performance of aquatic primary producers from sampling observations; ANPP accounted for 16.26 metric tons of system wide N uptake, while aquatic ER contributed 6.07 metric tons N of nighttime remineralization and 5.7 metric tons of N throughout the water column during the day. The estimated yearly net aquatic N flux is 4.49 metric tons uptake, compared to about 12 metric tons yearly N uptake by the vegetated marsh (Treese, 2019). However, not accounting for animal respiration results in an underestimation of system-wide N remineralization, and not accounting for soil processes results in an underestimation of N uptake.

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  • 2020-05

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Examining Women as Agents of Violence Within ISIS: Including a Case Study on the Recruitment of Sudanese Medical Students with Historical Analysis

Description

We live in an era where the notion of feminism is widespread. Just walking on the Arizona State University campus, one can see people wearing t-shirts and holding coffee cups

We live in an era where the notion of feminism is widespread. Just walking on the Arizona State University campus, one can see people wearing t-shirts and holding coffee cups that say "FEMINIST," working from computers covered in stickers calling for gender equity. I, myself, am a feminist. On any given day, I fit in perfectly with many others on campus - sporting a t-shirt that says, "Raise Boys and Girls the Same Way," and lugging around my laptop covered in feminist propaganda stickers. I subscribe to Chimamanda Ngozi Adichie's definition of feminism. In essence, a feminist is "a person who believes in the social, political, and economic equality of the sexes," regardless of religion, ethnicity, race, and class (Adichie, 2012). Through the lens of this definition and those like it, women have made many advancements (though there is still significant progress to be made in this arena, particularly for women of color) – more women participate in the workforce and education, women have gained greater autonomy over their bodies, and domestic responsibilities are, in many societies, no longer only assumed by women.

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  • 2020-05

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College Students’ HPV Vaccine Perceptions: What they need to know to get the vaccine

Description

Aims: The aim of this research is to identify factors that would lead to increased utilization of the HPV vaccine among college students.
Methods: We conducted 11 focus groups with

Aims: The aim of this research is to identify factors that would lead to increased utilization of the HPV vaccine among college students.
Methods: We conducted 11 focus groups with a total of 28 students, averaging 3 per group. Using an inductive approach, we hand-coded focus group transcripts, developed a coding structure, and discussed themes as they emerged from the data.
Results: Although more than half of the students had never heard of the HPV vaccine, students generally held positive views about vaccines. Barriers to receiving the HPV vaccine included lack of awareness and knowledge about the HPV vaccine, as well as lack of perceived need for the vaccine. When asked about the most important information that they needed in order to make an informed decision about whether or not to get the vaccine, participants mentioned the following: 1) prevalence of HPV, 2) HPV-related diseases, 3) what the HPV vaccine protects against, 4) HPV vaccine safety, 5) HPV vaccine efficacy, and 6) how they can access the vaccine. Participants differed in their preferences for types of health education, from an in-person informative lecture, to YouTube videos, to posters placed in dorms or in bathrooms. They preferred the conveyor of this information to be a trustworthy source; they identified healthcare providers, professors/researchers, and other students who have received the vaccine as credible sources. In terms of message appeal, many students described wanting the facts, statistics about HPV prevalence and the vaccine as well as narratives from students who have been diagnosed with HPV and those who have experience receiving the vaccine.
Conclusions: Although this cancer prevention resource has been commercially available since 2006, college students still a lack of awareness and perceived need for the HPV vaccine. Future health education efforts should utilize participants’ recommendations to increase students’ understanding of HPV and the HPV vaccine and, therefore, impact their perceived susceptibility to HPV, the benefits of the vaccine to their health, and therefore increase utilization of this resource. Strategies to increase vaccination should include health education and vaccine implementation strategies, as well as strategies to reduce the cost of the vaccine for college students, thereby increasing the accessibility of the vaccine for this population.

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  • 2020-05

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Using a Sensory Learning Framework to Design Effective Curricula: Evidence from Indigenous Nutrition Education Programs

Description

As health disparities among Native Americans persist, promoting better health outcomes is of paramount concern among Native populations. A variety of programs exist that try to alleviate problems resulting in

As health disparities among Native Americans persist, promoting better health outcomes is of paramount concern among Native populations. A variety of programs exist that try to alleviate problems resulting in higher rates of diet-related chronic diseases and premature death. Indigenous-led nonprofits have implemented a series of nutritional education courses designed to empower community members to make healthier food choices. A theoretically-based curriculum, which provides learners information in the form of sensory-based modules, e.g., food preparation, food handling, cultural awareness, and practical cooking skills, has been introduced in various communities in the Great Plains and Southwest and met with success. We present evidence of success of a series of nutritional education programs, modeled after a canonical educational learning model Bloom’s Taxonomy, whereby families received information and resources necessary to make healthier food across three tiers. As each successive module of the program challenges higher cognitive domains, participants are more likely to indicate satisfaction in the course material as well as a desired change in their behavior, which we attribute to synthesizing and evaluating information to fully master program concepts. Aspects of this programming framework have the potential to be adapted to and integrated into other Native communities striving for the successful adoption of healthier diets.

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  • 2020-05