Description
An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segments are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises, as well as, for MLB as a whole, outlining how the league and teams can more effectively serve their fanbase and improve attendance.
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Title
- Moneyball: Evaluating the Drivers of MLB Attendance and How Modern Franchises Adapt and Capitalize
Contributors
- Brown, Jake (Author)
- Mozilo, Dominick (Co-author)
- Pleskovitch, Jack (Co-author)
- Mokwa, Michael (Thesis director)
- Eaton, John (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Information Systems (Contributor)
- Department of Supply Chain Management (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2022-05
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