The Uncontrolled Experiment: A Look at How Binge-Watching Has Changed Television and its Viewers

This thesis explores the emergence and evolution of the term ‘binge-watching’ and considers how this practice of television consumption became a widespread cultural phenomenon. For the purposes of this project, binge-watching will be defined as watching several episodes of a television series in a row, without stopping (trips to the bathroom and kitchen excluded). This type of television consumption has become increasingly popular due to the rise in digital streaming content available on sites such as Netflix, Hulu, and Amazon Video. This paper focuses on Netflix, the foremost streaming service used in the United States, because of its implementation of features that allow for easier binge-watching, such as its autoplay countdown feature and its personalized rating system which recommends new content to users based on their preferences. Not only has binge-watching become a popular form of television consumption, the term itself is prevalent in advertisement, critical media discourse, and casual conversation amongst spectators, prompting questions about its etymology. Very little research has yet been published on the topic of binge-watching and what those who consume television this way are doing to their bodies and minds – essentially placing consumers in the midst of an uncontrolled experiment. Future research should be pursued to address these gaps in literature and understanding of this phenomenon. This paper sought to piece together the conflicted responses to the practice of binge-watching, with both producers and viewers lauding how technology enables viewers to have a sense of agency and control over their viewing practices, while also admitting that such practices may have a detrimental impact on the industry and spectators’ physical and mental well-beings.