“Challenges for Women in Business in Ecuador: Solutions Achieved through Education, Innovation, and Association”

This research highlights how problems that women face at the structural, social, professional and individual level impact their business success, personal growth, and the business economic environment. The first section of the paper provides a global view about gender gaps and challenges. The second section is narrowed down to the city of Baños de Agua Santa in Ecuador where the findings were sought through a grounded theory research. After the analysis of the findings, a business model has been developed which addresses the major challenges and problems that women and the city are currently encountering. The ultimate purpose is to implement the project in the city; it promotes entrepreneurial education, innovation, association, and personal growth. The overall research is a cutting-edge study as it emphasizes that the business success of women entrepreneurs is not solved by one big fixed but more through a holistic solution.