PG County Mobile Market Business Plan Overview

This is a preliminary business plan for PG County Mobile Market, a forthcoming 501(c)(3) nonprofit initiative designed to address food insecurity and inequitable access to healthy foods in Prince George’s County, Maryland. Despite being one of the most populous and diverse counties in the state, with over 950,000 residents, many neighborhoods remain classified as food deserts, where residents, particularly low-income families, seniors, and immigrant populations—struggle to access affordable, nutritious food. These barriers contribute to higher rates of chronic diseases such as diabetes, hypertension, and obesity, worsening health disparities and overall quality of life.

The Mobile Market aims to bridge this gap by bringing fresh, culturally relevant, and affordable produce directly to underserved communities through a fleet of refrigerated vehicles. Partnering with local farms, food recovery organizations, regional food banks, and community-based nonprofits, the program will source surplus produce, pantry staples, and prepared items to distribute equitably across high-need neighborhoods. By reducing food waste while simultaneously addressing hunger, the initiative provides a dual impact on both community well-being and environmental sustainability.