In the recent years, more and more products come into the market, which provides thousands of choices for consumers. We live in a world full of brands, all trying to attract our attention. A critical part of this process is the criteria for selection. Research has found that criteria always derive from individuals’ experience, which finally creates a unique identity for certain products and brands that could be considered synonym with the specific product. This is a fast-growing phenomenon since the advent of the commodity economy period.
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- Partial requirement for: M.S.D., Arizona State University, 2018Note typethesis
- Includes bibliographical references (pages 68-79)Note typebibliography
- Field of study: Design