Description
This research explores the influence of brand and shelf display cues on consumer preferences for products that appear to be in scarce supply. In so doing, I develop a theoretical model of how scarcity operates in the retail environment, identifying when it increases purchase intentions, when it decreases purchase intentions, and the underlying mechanisms driving these outcomes.
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Contributors
- Castro, Iana Alexandra (Author)
- Ketcham, Andrea M (Thesis advisor)
- Nowlis, Stephen M. (Committee member)
- Ward, James C (Committee member)
- Mandel, Naomi (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2010
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Note
- Partial requirement for: Ph. D., Arizona State University, 2010Note typethesis
- Includes bibliographical references (p. 61-64)Note typebibliography
- Field of study: Business administration (Marketing)
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Statement of Responsibility
by Iana Alexandra Castro