There's only one left, do I want it?: the effects of brand and display characteristics on  purchase intentions for scarce products

Castro, Iana Alexandra

This research explores the influence of brand and shelf display cues on consumer preferences for products that appear to be in scarce supply. In so doing, I develop a theoretical model of how scarcity operates in the retail environment, identifying…

This research explores the influence of brand and shelf display cues on consumer preferences for products that appear to be in scarce supply. In so doing, I develop a theoretical model of how scarcity operates in the retail environment, identifying when it increases purchase intentions, when it decreases purchase intentions, and the underlying mechanisms driving these outcomes.

Copyright Statement

Reuse Permissions

Downloads

pdf (2.6 MB)

Download count: 0

Details

Contributors

Castro, Iana Alexandra (Author)
Ketcham, Andrea M (Thesis advisor)
Nowlis, Stephen M. (Committee member)
Ward, James C (Committee member)
Mandel, Naomi (Committee member)
Arizona State University (Publisher)

Date Created

2010

Subjects

Resource Type

Text

Collections this item is in

ASU Electronic Theses and Dissertations

Note

Partial requirement for: Ph. D., Arizona State University, 2010

Note type

thesis
Includes bibliographical references (p. 61-64)

Note type

bibliography
Field of study: Business administration (Marketing)

There's only one left, do I want it?: the effects of brand and display characteristics on purchase intentions for scarce products

There is only one left, do I want it?

Downloads

Details

Citation and reuse

Statement of Responsibility

Machine-readable links