Dr. Larry E. Penley was the dean of the W. P. Carey School of Business for 12 years. Dr. Penley came to ASU in 1985 and served for one year as the Chair of the Management Department within the College of Business. He was born in Virginia but grew up in eastern Tennessee. He received his bachelor’s degree in psychology from Lake Forest University and then went on to receive his PhD in management from the University of Georgia.
As mentioned, Dr. Penley came to ASU in 1985 as the Chair of the Management Department. He assumed the role of interim Dean for the College of Business when then Dean, John Kraft left ASU. In this interview he describes the College of Business as it developed a top ranked graduate program as well as a top ranked undergraduate program. He also touches on how the College would later become known as the W. P. Carey School of Business.
- Penley, Larry E.
1. Introduction – 00:01:00 2. Contributions by former Deans Overman, Seidman and Kraft – 00:02:35 3. Challenges starting out as Dean – 00:06:10 a. Budget – 00:07:00 4. Fulltime MBA program development and its impact on the undergraduate program – 00:09:10 a. Recruiting MBA students on a nation-wide basis – 00:16:20 b. Restructuring the curriculum to compete nationally – 00:18:52 c. Creating the Department of Supply Chain Management – 00:20:30 d. Creating the School of Accounting Information Systems – 00:21:40 5. Evening MBA program – turning it into a source of revenue and restructuring it to provide value to the companies sending students – 00:22:00 a. Addressing student demands for the program – 00:23:40 b. Development of a “locked step” evening program giving students a realistic timeframe for starting and completing the program – 00:26:20 c. Introducing the “trimester” model for the program – 00:27:45 d. Space required to support the trimester model – 00:34:00 6. Creating sustainable change – 00:35:50 7. Undergraduate program – 00:39:50 a. Transforming the program while developing the graduate program – 00:41:40 b. Engaging the business community – 00:42:40 c. Creating the “business honors” program for top students – 00:43:00 d. Establishing an admissions program – 00:46:45 e. Establishing a business minor – 00:49:20 8. International program – globalization – 00:51:02 a. Helping faculty become “international” – 00:52:00 b. Influence on Western Europe vs Eastern Europe – 00:57:00 c. Focus on Asia, in particular China; Motorola partnership – 00:58:00 d. Technical MBA Program – highly popular in China – 01:02:35 e. Buck Pei, Associate Dean for International Programs and the development of the program in China – 01:03:45 9. Involvement in the business community – 01:07:25 10. Name change to W. P. Carey School of Business – 01:12:15 a. Who is Bill Carey? – 01:13:58 b. Influence of students on Bill Carey – 01:18;11 11. Accomplishments as Dean – What does he want to be remembered for? – 01:21:40
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Penley, Larry. Interview. 10 Dec. 2010. ASURA Video History Project © Arizona Board of Regents. https://hdl.handle.net/2286/R.I.56035