YourBrandPartner.com exists to provide content to those seeking specific advice and information on purchasing custom promotional items. For this investigation, I conducted a usability test with a select user group to identify user experience issues.
The primary goal of this research was to conduct general usability testing through large group survey and a small in-person usability testing group. I designed surveys and tests to investigate if users experienced difficulties in finding the information they were looking for on the website.
Based on the results of this study, I recommend reviewing the visual design of the website, increasing site speed, creating a better experience between the blog and e- commerce interactions, and creating an environment that is more accommodating of where the user is in the buying process. This full report includes expanded participant feedback, methodology behind the study, and full recommendations for improvement.
Details
- Usability Study for YourBrandPartner.com
- Wood, Amy (Author)
- D'Angelo, Barbara J. (Degree committee member)
- Batova, Tatiana (Degree committee member)
- Maid, Barry M. (Degree committee member)
- Arizona State University (Publisher)