Description

The primary goal of this research was to identify the elements of members' website usage stories (including plot points and story scope), and which brand principles of Free Range CrossFit,

The primary goal of this research was to identify the elements of members' website usage stories (including plot points and story scope), and which brand principles of Free Range CrossFit, like personal development (among others), can be identified in those storytelling elements. To accomplish this, I designed the interview questions to uncover these patterns in the various plot points of their journey as users, and developed a coding manual with the elements of "Brand" and "User Story" to code the transcripts.

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    Date Created
    • 2018-04-30
    Resource Type
  • Text
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    • Master's Applied Project

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