Description
This written work is accompanied by an audio CD and accompanying design and packaging materials, on file at the Barrett Thesis Library. The work details the process of recording an original audio CD and developing a marketing plan, including the building of a personal brand, strategies, tactics, and environment analysis.
Details
Contributors
- Hoal, Lauren Elizabeth (Author)
- Russell, Timothy (Thesis director)
- Eaton, John (Committee member)
- Rigsby, Clarke (Committee member)
- Barrett, The Honors College (Contributor)
- Herberger Institute for Design and the Arts (Contributor)
- Department of Marketing (Contributor)
- W. P. Carey School of Business (Contributor)
- Department of Finance (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2013-05
Topical Subject
Resource Type
Language
- eng