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Description

With social media rapidly expanding and evolving throughout the years, a new door has been opened to allow instant, two-way communication between an organization and its desired audience. The days

With social media rapidly expanding and evolving throughout the years, a new door has been opened to allow instant, two-way communication between an organization and its desired audience. The days of force-feeding information to mass audiences are diminishing as a consumer's quest for identity and connection is driving organizations to engage with specialized audiences through online conversation, where information can flow in both directions.

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