I have created a business plan for the idea of the development of an iOS mobile application called MoveGroove. MoveGroove plans to be a simple, yet engaging application that is designed to maintain a runner's desired pace through music modulation. MoveGroove will allow an individual to set his or her appropriate desired running or jogging pace, and will adjust (speed up or slow down) the music to match their desired pace. It will not be focused on direct competition, but rather, progress.
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