Description
The purpose of this thesis is to examine the current state of the brick-and-mortar bookselling industry, with particular focus on independent bookstores and their strengths and weaknesses, and synthesizing recommendations for these bookstores to reinvent themselves in a rapidly changing market.
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Contributors
- Porrell, Kelly Maria (Author)
- Montoya, Detra (Thesis director)
- Schlacter, John (Committee member)
- School of Historical, Philosophical and Religious Studies (Contributor)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017-05
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