Description
Brands are increasingly turning towards content marketing as a tactic to engage with the people they are trying to serve.
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Contributors
- Robertson, Courtney Rose (Author)
- Ostrom, Amy (Thesis director)
- Giles, Bret (Committee member)
- Department of English (Contributor)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017-05
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