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Description

Brands are increasingly turning towards content marketing as a tactic to engage with the people they are trying to serve. While creating content is a way to increase awareness about

Brands are increasingly turning towards content marketing as a tactic to engage with the people they are trying to serve. While creating content is a way to increase awareness about and affinity towards a brand beyond its product and service offerings, there are many brands that are not creating engaging and valuable content as it does not align with the objectives of the brand or the goals and pain points of its audience. Understanding content marketing best practices allows brands to see a higher return on investment for the content it is publishing.

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Date Created
  • 2017-05
Resource Type
  • Text
  • Machine-readable links