Description
As firms increase the number of channels that they operate and distribute their products and services on, they run into new challenges with branding. One sub-industry where many firms have used multi-channel branding is the specialty apparel segment of retail.
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Contributors
- Taylor, Allyson Nicole (Author)
- Montoya, Detra (Thesis director)
- Gray, Nancy (Committee member)
- Department of Supply Chain Management (Contributor)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017-05
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