Description
South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop.
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Contributors
- Travis, Lisa Anne (Author)
- Hass, Mark (Thesis director)
- Shewell, Justin (Committee member)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- School of Film, Dance and Theatre (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
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