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Description

This thesis project consists of 2 key components, a marketing brand book for the ASU Division I ice hockey team and an in-depth narrative of both the team’s history and why each decision was made for the brand book itself.

This thesis project consists of 2 key components, a marketing brand book for the ASU Division I ice hockey team and an in-depth narrative of both the team’s history and why each decision was made for the brand book itself. The brand book consists of four main sections: team history, visual guidelines, social media, and public relations.

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Contributors
Date Created
2019-12
Resource Type
  • Text
  • Machine-readable links