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  1. KEEP
  2. Theses and Dissertations
  3. Barrett, The Honors College Thesis/Creative Project Collection
  4. The Impact of Social Media: Revolutionary Changes in Sports Marketing
  5. Full metadata

The Impact of Social Media: Revolutionary Changes in Sports Marketing

Full metadata

Description

The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the game. American sports leagues such as the National Football League, National Hockey League, Major League Baseball, National Basketball Association, and many more, have all revolutionized the way that businesses view marketing though a user friendly, interactive, marketing tool with a universal reach.

Date Created
2020-05
Contributors
  • Marker, Sierra Kamalani Akiko (Author)
  • Eaton, John (Thesis director)
  • Lee, Christopher (Committee member)
  • Department of Management and Entrepreneurship (Contributor)
  • Department of Marketing (Contributor)
  • Barrett, The Honors College (Contributor)
Topical Subject
  • sports
  • Marketing
  • Social Media
  • sports marketing
Resource Type
Text
Extent
62 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Barrett, The Honors College Thesis/Creative Project Collection
Series
Academic Year 2019-2020
Handle
https://hdl.handle.net/2286/R.I.56614
Level of coding
minimal
Cataloging Standards
asu1
System Created
  • 2020-04-25 12:01:30
System Modified
  • 2021-08-11 04:09:57
  •     
  • 1 year 7 months ago
Additional Formats
  • OAI Dublin Core
  • MODS XML

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