
Description
The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the game. American sports leagues such as the National Football League, National Hockey League, Major League Baseball, National Basketball Association, and many more, have all revolutionized the way that businesses view marketing though a user friendly, interactive, marketing tool with a universal reach.
Details
Title
- The Impact of Social Media: Revolutionary Changes in Sports Marketing
Contributors
- Marker, Sierra Kamalani Akiko (Author)
- Eaton, John (Thesis director)
- Lee, Christopher (Committee member)
- Department of Management and Entrepreneurship (Contributor)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2020-05
Subjects
Resource Type
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