Description
The goal of this thesis is to find information to further develop understandings of male customers in the cosmetic and personal care industry. The methods and results are aimed to help direct marketers and product developers create more successful business expeditions in the future.
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Contributors
- Stroh, Jamie (Author)
- Eaton, John (Thesis director)
- Lee, Sanghak (Committee member)
- Department of Marketing (Contributor)
- Dean, W.P. Carey School of Business (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2020-05
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