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This article presents a case study of the Pittsburgh New Music Ensemble (“PNME”), an arts organization transformed by reinventing its artistic product based on new methods of audience engagement. The

This article presents a case study of the Pittsburgh New Music Ensemble (“PNME”), an arts organization transformed by reinventing its artistic product based on new methods of audience engagement. The PNME approach illustrates a number of theoretical concepts in action, and provides an example of how artists and artistic organizations may apply entrepreneurial principles to the development of their artistic products. Broader implications for the theories illustrated by the case are noted.

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    • 2012-09
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