Description

Purpose - The purpose of this paper is to review what we know - and don't know - about Generation Y's use of social media and to assess the implications

Purpose - The purpose of this paper is to review what we know - and don't know - about Generation Y's use of social media and to assess the implications for individuals, firms and society. Design/methodology/approach - The paper distinguishes Generation Y from other cohorts in terms of systematic differences in values, preferences and behavior that are stable over time (as opposed to maturational or other differences).

application/pdf

Download count: 0

Details

Contributors
Date Created
  • 2013-09-09
Resource Type
  • Text
  • Collections this item is in
    Identifier
    • Digital object identifier: 10.1108/09564231311326987
    • Identifier Type
      International standard serial number
      Identifier Value
      1757-5818
    Note
    • "This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited." The published version of this paper appears at http://dx.doi.org/10.1108/09564231311326987, opens in a new window

    Citation and reuse

    Cite this item

    This is a suggested citation. Consult the appropriate style guide for specific citation guidelines.

    Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten Gruber, Yuliya Komarova Loureiro, David Solnet, (2013) "Understanding Generation Y and their use of social media: a review and research agenda", Journal of Service Management, Vol. 24 Iss: 3, pp.245 - 267

    Machine-readable links