Description

Consumers often face situations in which their feelings of personal control are threatened. In such contexts, what role should products play in helping consumers pursue their goals (e.g., losing weight, maintaining a clean home)?

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Date Created
2014-10-01
Resource Type
  • Text
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    Identifier
    • Digital object identifier: 10.1086/677314
    • Identifier Type
      International standard serial number
      Identifier Value
      0093-5301
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    This is a suggested citation. Consult the appropriate style guide for specific citation guidelines.

    Cutright, Keisha M., & Samper, Adriana (2014). Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services. JOURNAL OF CONSUMER RESEARCH, 41(3), 730-745. http://dx.doi.org/10.1086/677314

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