Description
Consumers often face situations in which their feelings of personal control are threatened. In such contexts, what role should products play in helping consumers pursue their goals (e.g., losing weight, maintaining a clean home)?
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Contributors
- Cutright, Keisha M. (Author)
- Samper, Adriana (Author)
- W.P. Carey School of Business (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2014-10-01
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Identifier
- Digital object identifier: 10.1086/677314
- Identifier TypeInternational standard serial numberIdentifier Value0093-5301
Note
- Copyright 2014 by the University of Oxford Press. View the article as published at http://dx.doi.org/10.1086/677314, opens in a new window
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Cutright, Keisha M., & Samper, Adriana (2014). Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services. JOURNAL OF CONSUMER RESEARCH, 41(3), 730-745. http://dx.doi.org/10.1086/677314