Description

The current research examines how the price of a medication influences consumers’ beliefs about their own disease risk—a critical question with new laws mandating greater price transparency for health care goods and services.

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Date Created
2012-11-14
Resource Type
  • Text
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    Identifier
    • Digital object identifier: 10.1086/668639
    • Identifier Type
      International standard serial number
      Identifier Value
      0093-5301
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    This is a suggested citation. Consult the appropriate style guide for specific citation guidelines.

    Samper, Adriana and Janet A. Schwartz (2013), “Price Inferences for Sacred vs. Secular Goods: Changing the Price of Medicine Influences Health Risk.” Journal of Consumer Research, 39 (April), 1343-1358

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