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We find that the flow of attention on the Web forms a directed, tree-like structure implying the time-sensitive browsing behavior of users. Using the data of a news sharing website,

We find that the flow of attention on the Web forms a directed, tree-like structure implying the time-sensitive browsing behavior of users. Using the data of a news sharing website, we construct clickstream networks in which nodes are news stories and edges represent the consecutive clicks between two stories. To identify the flow direction of clickstreams, we define the “flow distance” of nodes (L[subscript i]), which measures the average number of steps a random walker takes to reach the ith node.

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    Date Created
    • 2016-09-28
    Resource Type
  • Text
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    Identifier
    • Digital object identifier: 10.1038/srep34059
    • Identifier Type
      International standard serial number
      Identifier Value
      2045-2322
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    Wang, C., Wu, L., Zhang, J., & Janssen, M. A. (2016). The Collective Direction of Attention Diffusion. Scientific Reports, 6(1). doi:10.1038/srep34059

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