Programs and Communities
The collection collates collections by schools, centers, programs, and research groups.
This applied project investigates the methods, modes, and tools used to communicate between different audiences at Divine Unity Community Church (DUCC) to create a communication guide. Communication is an integral part of the church’s function and effectiveness, not only externally to the congregation and surrounding community, but also internally to ministers, leaders, and volunteers. As the church continues to grow, it has struggled to maintain a consistent, efficient, and scalable communication culture. To document and sustain the communication culture, I drafted a communication guide that provides a comprehensive explanation of the church’s culture and tools for communicating in different contexts. The guide was developed with feedback from focus groups and observations of DUCC’s communication practices, and is being used as a training resource for leaders and volunteers.
I designed a collection of 14 industry-segmented PDF documents to be accessed by full-time MBA students at UCLA for the purpose of career exploration.
The primary goal of this research was to identify the elements of members' website usage stories (including plot points and story scope), and which brand principles of Free Range CrossFit, like personal development (among others), can be identified in those storytelling elements. To accomplish this, I designed the interview questions to uncover these patterns in the various plot points of their journey as users, and developed a coding manual with the elements of "Brand" and "User Story" to code the transcripts. I then coded the transcribed results using Atlas.ti program, and identified occurrences and co-occurrences between the two concepts. The results showed that the website is being used to track members' personal development, which aligns with Brand principles from mainstream CrossFit, and the gym's mission and value statements. The data also suggests that members identified their usage stories through various scopes. While the beginning of story outlined by members was clear, the data suggests that there is room for improvement towards the end of the members' journey as users of the website, and recommendations are provided.