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Description

Videos are a useful and popular way to reach an audience — we all know videos that have gone viral online, garnering millions of views. However, the type of video that can compete with Old Spice commercials takes weeks to plan and produce, as well as a significant budget. Arizona

Videos are a useful and popular way to reach an audience — we all know videos that have gone viral online, garnering millions of views. However, the type of video that can compete with Old Spice commercials takes weeks to plan and produce, as well as a significant budget. Arizona State University (ASU) Libraries wanted to find a sustainable way to share videos that would require minimal staff time to create and produce.

With that goal in mind, “The Library Minute” was born. We initially envisioned a weekly newscast, but it has evolved into a successful and fun video series. Episodes have been featured in American Libraries Direct, as part of the ACRL Marketing Minute, received more than 74,000 views on YouTube and the Internet Archive, and have garnered complimentary e-mails from all over the world. Most importantly, they are a valuable marketing and outreach tool for the ASU Libraries and have increased our visibility to our students and other departments in the university.

ContributorsPerry, Anali Maughan (Author)
Created2011-05-01
DescriptionMarketing library resources, services and personnel to information-overloaded university students can be a challenge. Learn how Arizona State University Libraries produces the fun and informative Library Minute video series, how it’s used by instructors, and how it’s received by students.
ContributorsPerry, Anali Maughan (Author) / Harp, Matthew (Author)
Created2010-10-12
Description

As libraries are increasingly asked to do more with less, we all have more things to do and less time to do them. Sometimes, the tools we have to help - like email and smartphones - actually make things worse! The trick is connecting technology and techniques that can best

As libraries are increasingly asked to do more with less, we all have more things to do and less time to do them. Sometimes, the tools we have to help - like email and smartphones - actually make things worse! The trick is connecting technology and techniques that can best help us to manage our time and productivity effectively.

In this presentation, Anali will lead an intrepid party on the eternal quest of improving personal productivity. Together, we’ll fight the email dragon, vanquish the time stealing goblins, and explore an arsenal of tools that help us get things done. By sharing ideas and best practices, we can each make connections to the techniques and tools will help us succeed on our quest!

ContributorsPerry, Anali Maughan (Author)
Created2015-11-19