This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
Words wield immense power. They help to shape realities, tell stories, and encompass deeper values and intentions on behalf of their users. Buzzwords are imprecise, trendy – and often-frustrating – words that are encountered in daily life. They frame problems, evoke emotional responses, and signal moral values. In this dissertation,…
Words wield immense power. They help to shape realities, tell stories, and encompass deeper values and intentions on behalf of their users. Buzzwords are imprecise, trendy – and often-frustrating – words that are encountered in daily life. They frame problems, evoke emotional responses, and signal moral values. In this dissertation, I study buzzword use within the field of environmental conservation to better untangle the inherent tension they have long produced: do buzzwords help or hurt collective conservation efforts? Using a mixed methods approach, this dissertation provides descriptive and causal empirical evidence on many of the untested assumptions regarding the behavior, use, and impacts of buzzwords on conservation decision making. First, through a series of expert interviews with conservation professionals, I develop an empirically informed definition and understanding of buzzwords that builds upon the scholarly literature. It identifies eight defining characteristics, elaborates on the nuances of their use, life cycle, and context dependence, and sets forth a series of testable hypotheses on the relationship between buzzwords, trust, and perceptions. Second, I take this empirically informed understanding and employ a large-scale text analysis to interrogate the mainstream conservation discourse. I produce a list of buzzwords used across institutions (e.g., academia, NGOs) in the past five years and link them to predominant conservation frames, comparing the ways in which different institutions relate to and discuss conservation concepts. This analysis validates many long-held paradigms and ubiquitous buzzwords found in conservation such as sustainability and biodiversity, while identifying a more recently emerging framing of inclusive conservation. Third, I experimentally test a set of hypotheses on the effects that buzzwords have on decision making, as moderated through trust. This study finds evidence of a greenwashing effect, whereby buzzwords may produce marginal benefits to less trustworthy organizations through increases in credibility and group identity alignment, but do not outweigh the benefits of being trustworthy in the first place. In the face of many current global challenges requiring cooperation and collective action – such as climate change and environmental degradation – it is imperative to better understand the ways in which communication and framing (including buzzwords) influence decision making.
