ASU Electronic Theses and Dissertations
This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
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- All Subjects: Linguistics
Description
This study investigates the uses of English in advertising in Brazil and the attitudes of Brazilians towards the use of different difficulty levels of English in advertising. Using a two part, mixed-methods approach, drawing from quantitative and qualitative methods, I utilized a corpus study to examine English uses in Brazilian magazines and a survey to investigate the difficulty of English slogans as a determinant for people's attitudes towards English in advertising. For the first part, three major Brazilian news magazines, Veja, Época, and ISTOÉ were used. From three issues of each magazine, results showed that 57% of the advertisements in all nine magazines contained English in different parts of the advertisements, with most occurrences in the product name, followed by the body copy, headline, subheadline, and slogan. English was used to advertise a number of different product types, but was especially used for advertising cars, electronics, events, and banks. It was also found that the majority of English was used for its symbolic representations of modernity, prestige, globalization, and reliability. Using a survey for the second part of the study, I investigated how Brazilian participants judged four advertisements that featured English slogans that were comparable to slogans judged to be easy or difficult to understand in a similar study conducted by Hornikx, van Meurs, and de Boer (2010). Participants were offered attitudinal choices to mark off on a 4-point Likert scale, where they indicated their attitudes towards the English slogans provided. They were also asked to determine if they understood the slogans and to translate them to indicate their actual understanding of the slogans. Participants showed more positive attitudes towards the uses of English than negative attitudes. The survey provided evidence that with the very low numbers of correctly translated slogans, many participants believed they understood the slogans, which could prove to be more of an indicator of positive attitudes than their actual understanding of the slogans. This project provides an example from one Expanding Circle context touched by the far-reaching influences of World Englishes.
ContributorsMontes, Amanda Lira Gordenstein (Author) / Friedrich, Patricia M (Thesis advisor) / Matsuda, Aya (Committee member) / Lafford, Barbara (Committee member) / Anokye, Akua Duku (Committee member) / Arizona State University (Publisher)
Created2014
Description
The present study investigates some of the different ways in which English has been conceptualized in Brazil since the beginning of intensified globalization in the 1990s, and proposes how such conceptualizations relate to sociocultural, political and historical phenomena in the country. To this end, central texts (governmental documents, musical lyrics, cultural messages, educational policies, and language school commercials) of three domains of language regulation and use (political discourse, pop culture, and English language teaching) were examined through discourse analytical tools, text mapping, and content analyses. The investigation of each domain was supplemented by analyses of additional data (media texts, artistic work, and teacher interviews) that either confirmed or problematized results. Findings showed that the symbolic meanings of English in Brazil are caught in a heteroglossic web of discourses, which reflect diverse understandings of global processes, of the spread of English, and of Brazil itself. Tensions between authoritative and internally persuasive discourses, and between centripetal and centrifugal forces are revealed not only across different texts and realms - as reported in studies of English in other contexts - but also within domains, and within the discourses of the same people and institutions. It is argued that legislative authority, the role of the state, and the contradictions between discourses of mobility and empowerment and unsuccessful educational practices play a central role in the way English is understood and experienced in Brazil, confirming previous claims of an identity crisis, and revealing other crises of power, democracy, politics, and education. The study adds to the literature on English conceptualizations by bringing an understanding of the case of Brazil, which has not been as extensively investigated as other contexts. Moreover, the individual analyses presented bring new perspectives on the political discourses that have attempted to regulate loanword use in Brazil, and on the nature of language teaching in the country, besides emphasizing the role of pop culture in the understanding of English in that context. Further implications include the discussion of how the study of the spread of English may connect with different understandings of globalization, and the presentation of how the results contribute to language education.
ContributorsFigueiredo, Eduardo Henrique Diniz de (Author) / Friedrich, Patricia (Committee member) / Matsuda, Aya (Committee member) / Gee, James (Committee member) / Arizona State University (Publisher)
Created2012
Description
This study explores the online recruitment and mobilization of followers in a social movement. In this study, I identify and analyze how certain narratives were produced, distributed and recirculated online by a social movement organization that depicted players in the movement in ways that engaged followers in actions of advocacy and support. Also, I examine how particular narratives were taken up, negotiated, amplified, and distributed by online supporters who eventually become co-tellers of the narrative and ultimately advocates on behalf of the social movement. By examining a selection of media statements, open letters, protest speeches, blogs, videos and pictures, I show how online practices might contribute to inspiring and mobilizing action or responses from a large number of followers. Data include selected excerpts from an online social movement that began in Norway in 2015 and later gathered momentum and strength outside of Norway and Europe. This multi-modal analysis of digital practices demonstrates how collaboratively produced narratives (e.g., of suffering, sorrow, persecution or resilience) emerge and gain traction in the digital space, the relationship between the temporal and spatial dimensions of narrative, and the role of collective memory in building a sense of community and shared identity. Demonstrating the dialogic and interactional dimensions of meaning-making processes, this case study informs how we might theorize and understand the role of identity and narrative in the emergence and amplification of social movements.
ContributorsPaulesc, Julieta Cristina (Author) / Warriner, Doris S (Thesis advisor) / Matsuda, Aya (Committee member) / Prior, Matthew (Committee member) / Arizona State University (Publisher)
Created2019
Description
This study articulates a framework of writing strategies and validates the framework by using it to examine the writing process of researchers as they write journal articles for publication. The framework advances a definition of writing strategies and a classification system for categorizing strategies that is based on strategic goals. In order to develop the framework, I first synthesize existing literature on writing strategies found in second language writing studies, composition studies, and second language acquisition. I then observe the writing process of four researchers as they write journal articles for publication and use the framework to analyze participants’ goals, their strategies for accomplishing goals, the resources they use to carry out strategies, and the variables that influence their goals and strategies. Data for the study was collected using qualitative methods, including video recordings of writing activities, stimulated-recall interviews, questionnaires, and semi-structured interviews. The study shows that the framework introduced in the study is useful for analyzing writers’ strategies in a comprehensive way. An operationalizable definition of ‘writing strategies’ is the conscious and internalized agentive ideas of a writer about the best way to act, often with the use of resources, in order to reach specific writing goals embedded in a context. Writing strategies can be categorized into seven types of strategic goals: composing, coping, learning, communicating, self-representation, meta-strategies, and publishing. The framework provides a way to understand writing strategies holistically—as a unit of goal, action, and resource—and highlights variability in writers’ actions and use of resources. Some of this variability in writers’ strategies can be explained by the influence of various contextual factors, which are identified in the analysis. The dissertation concludes with a discussion of how the framework can be used to inform future research and classroom teaching on writing strategies.
ContributorsKim, Youmie J (Author) / Matsuda, Paul Kei (Thesis advisor) / Matsuda, Aya (Committee member) / James, Mark A (Committee member) / Arizona State University (Publisher)
Created2016
Description
Language learning strategy (LLS) has been long considered as one of the most important variables impacting language performance. Learning context, as a major effect on LLS choices, has not been paid much attention compared to other individual variables in LLS research. For the purpose of highlighting contextual influence in LLS research, the present study investigated LLSs used by higher level students in a target language environment and an EFL/foreign language environment. To achieve the goals, a total of 44 enrolled doctoral students (19 in the United States and 25 in China) were recruited as participants. A background survey, a questionnaire (i.e., Language Strategy Use Inventory [LSUI]), and semi-structured interviews were deployed to gather data. The findings first showed that higher level students used a wide repertoire of LLSs to facilitate their language learning in each learning environment. Second, the findings identified eight specific contextual factors influencing the LLS use of higher level students in both learning environments, which included access to target language, participation in an academic environment, access to target language learning sources, experience as a teaching associate/research assistant, exposure to diverse accents and dialects of the target language, lack of feedback on errors, experience in target language classes, and beliefs about social reaction to learning target language. Third, the findings also showed that students reported some specific LLSs to be most useful in each learning environment. For example, “talking with (native) English speakers” was considered as a useful speaking strategy in target language environment, and “using language learning applications (APPs)” was considered as a useful listening and speaking strategy in EFL/foreign language environment. In addition, implications for future research and pedagogy were offered. Keywords: Language learning strategy (LLS), learning context (environment), higher level students, target language environment (TLE), EFL/foreign language environment (E/FLE), mixed methods
ContributorsPei, Xiaoyu (Author) / James, Mark A (Thesis advisor) / Matsuda, Aya (Committee member) / Van Gelderen, Elly (Committee member) / Arizona State University (Publisher)
Created2021
Description
This dissertation examines (1) the nature of the transfer climate in an English foracademic purposes (EAP) education setting specifically from the perspectives of EAP
instructors. It also examines (2) what EAP instructors perceive can be done to prepare
students for such a transfer climate. The transfer climate refers to the nature of the target
context of instruction and the support for learning transfer perceived by a learner in that
target context. Therefore, in the case of the EAP education context, the target context of
instruction is the discipline courses to which students transition to or take concurrently
with EAP courses. These discipline courses may be supportive or unsupportive towards
students' transfer of EAP skills. The social constructivist approach was used as the
theoretical foundation, which views that overall knowledge as dependent upon human
practices, being manifested in and out of interaction between individuals and their world,
and developed within a social context. Semi-structured interviews were conducted with
22 EAP instructors. The interview transcripts were analyzed using a process that is two-
fold: involving de-contextualizing and re-contextualizing. Firstly, with decontextualizing,
a chunk of text is identified as a unit of analysis, when it is taken out of context from the
transcript, it is still meaningful as a unit. Secondly, all the units can be re-contextualized
when transferred from the interview transcript to a single category of units that contribute
to a similar pattern towards the research question(s). The findings revealed that EAP
instructors perceived both supportive and unsupportive aspects of different components of the EAP transfer climate [opportunities (lack of) in the course structure, support (lack of) for EAP transfer from discipline instructors or peers in the disciplines]. This study’s findings also build on existing conceptualizations of transfer climate. The findings also outline 8 steps that can be taken to prepare students for the transfer climate, 7 within EAP courses, and 1 within discipline courses. Both practical implications and implications for future research are outlined.
ContributorsAlmuhanna, Maryam (Author) / James, Mark (Thesis advisor) / Matsuda, Aya (Committee member) / Prior, Matthew (Committee member) / Arizona State University (Publisher)
Created2022
Description
The dynamic and rich expressions in social media such as Twitter are regarded as instigators of social change. The tweets from the debates on the Saudi royal decree granting women the right to drive in Saudi Arabia provide a platform for examining the public’s role in shaping national ideologies and societal changes. These tweets are subjected to Corpus-Assisted Discourse Studies, guided by the theories of Critical Discourse Analysis. Twitter’s Application Programming Interface, Hashtag selection, and Sketch Engine, is utilized to analyze a corpus comprising of 6,000 tweets from the supporters and opponents of the royal decree on women driving. The corpus includes tweets posted when the ban lifted in September 2017 and when licenses were issued in June 2018. The researcher further supplemented the computer processing of text with manual examination. The outcomes revealed discursive strategies and themes of opponents and supporters discourse. The Findings show that the anticipated negative and positive outcomes from the decree are used to justify the tweeters positions. Furthermore, the analysis shows that while the conservative oppositions’ pleas are from a protectionist stance, the supporters’ excitement are from the initiation of societal change that will advance the welfare of women. The major two themes of the anti-decree tweeters are (a) disappointment of the decree through supplication and (b) negation of visible presence of woman drivers. On the other hand, the major two themes of the pro-decree tweeters are a) analogy comparisons and b) celebrations. The findings further indicate the classification of tweeters to an in-group and out-group membership which justifies the referential and predicational strategies used by tweeters.
ContributorsAljarallah, Rayya Sulaiman (Author) / Adams, Karen (Thesis advisor) / Van Gelderen, Ely (Committee member) / Matsuda, Aya (Committee member) / Arizona State University (Publisher)
Created2021
Description
Language Textbooks often play a major role in English for speakers of other languages (ESOL) classrooms, not only to provide information but also to help students construct their identities. Several studies showed that identity and language learning are inseparable, due to the simple fact that every learner has his/her own identity aspects like race, gender, social class, and speaker status (i.e., native speaker vs. non-native speaker of the target language). These aspects should be acknowledged because providing the students with limited identity options might cause the students to resist learning the language or be less invested in this practice (Norton & Toohey,2011).
However, there is limited support for teachers who wish to examine identity in ESOL textbooks. Several scholars attempted to evaluate the range of identity options offered in ESOL textbooks, but they all used either Critical Discourse Analysis or Content Analysis which can be effective; however, these procedures require training and can take a long time, so they may not be practical for teachers. This suggests that there is a need for a less complicated evaluation tool that can be easily used by teachers.
The purpose of this thesis is to develop a teacher-friendly identity-focused checklist for ESOL textbooks, and the thesis is guided by the following questions: (a) what would an evaluation checklist for identity in ESOL textbooks look like?; (b) what can this checklist reveal about ESOL textbooks? The purpose of this thesis was achieved by developing a qualitative checklist that covers, race, gender, social class, and speaker status, and demonstrating how to use it on a collection of five adult ESOL textbooks. The checklist revealed similarities and differences between the textbooks, including important shortcomings, and that kind of information can be useful for the teacher to make decisions about the textbook he/she uses.
However, there is limited support for teachers who wish to examine identity in ESOL textbooks. Several scholars attempted to evaluate the range of identity options offered in ESOL textbooks, but they all used either Critical Discourse Analysis or Content Analysis which can be effective; however, these procedures require training and can take a long time, so they may not be practical for teachers. This suggests that there is a need for a less complicated evaluation tool that can be easily used by teachers.
The purpose of this thesis is to develop a teacher-friendly identity-focused checklist for ESOL textbooks, and the thesis is guided by the following questions: (a) what would an evaluation checklist for identity in ESOL textbooks look like?; (b) what can this checklist reveal about ESOL textbooks? The purpose of this thesis was achieved by developing a qualitative checklist that covers, race, gender, social class, and speaker status, and demonstrating how to use it on a collection of five adult ESOL textbooks. The checklist revealed similarities and differences between the textbooks, including important shortcomings, and that kind of information can be useful for the teacher to make decisions about the textbook he/she uses.
ContributorsAlmatard, Abdulmajeed Mohammed (Author) / James, Mark (Thesis advisor) / Matsuda, Aya (Committee member) / Prior, Matthew (Committee member) / Arizona State University (Publisher)
Created2019