ASU Electronic Theses and Dissertations
This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
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- All Subjects: Communication
This study explores the kinds of wildlife messages and underlying values individuals receive by asking them to recall a memorable wildlife message. The study analyzed 108 memorable messages from individuals between the ages of 18-35. The study employs a content analysis to examine message content and values. The study employed sensitizing concepts, such as Stern's Value-Belief-Norm theory to examine the messages’ underlying values, such as altruism and progressivism. Results indicate messages revolve around themes of preservation, stewardship, sanctity, domestication, and complexity of conservation. Of the 108 messages, 66 messages conveyed altruistic and progressive values as defined by Stern while other messages conveyed appreciation, awareness, and dominative values. Additionally, wildlife messages were received mostly through mediated sources. Implications for parents, the media, and wildlife are explored.
The commercials garnered were further broken down into 11 pertinent categories (Food, Household Goods, ect.) and results from each of these categories were also tracked. The overall results showed that 54.4 percent of commercials failed to show women outside of domestic or caregiving roles. When broken down by decade, not a single decade managed to pass over 50 percent of those commercials sampled using The June Cleaver Test. This means at no point over nearly 5 decades were the sampled commercials able to show women outside of domestic role more than 50 percent of the time. The implications the continued failure rate above 50 percent across the decades shows is that the trope of women as homemakers and caretakers, instead of employed or having other demands outside of the home, is still being mass produced as a cultural norm. Pertinent and prevalent trends, tropes and stereotypes about women and domestic throughout the sample were also noted and discussed. These findings have significant implications for not only the options available to women in society, but also in moving towards a place where women find economic equity and fight for equal respect in their chosen vocations. June Cleaver has not so much left the kitchen; instead she has just updated her wardrobe.
This dissertation examined how seven federal agencies utilized Twitter during a major natural disaster, Hurricane Sandy. Data collected included tweets between October 26-31, 2012 via TweetTracker, as well as federal social media policy doctrines and elite interviews, to discern patterns in the guidance provided to federal public information officers (PIOs). While scholarly research cites successful local and state government efforts utilizing social media to improve response efforts in a two-way communications interaction, no substantive research addresses social media’s role in crisis response capabilities at the federal level.
This study contributes to the literature in three ways: it focuses solely on the use of social media by federal agencies in a crisis setting; it illuminates policy directives that often hamper federal crisis communication response efforts; and it suggests a proposed model that channels the flow of social media content for PIOs. This is especially important to the safety of the nation moving forward, since crises have increased. Additionally, Twitter was adopted only recently as an official communications tool in 2013. Prior to 2013, social media was applied informally and inconsistently.
The findings of this study reveal a reliance upon a one-way, passive communication approach in social media federal policy directives, as well as vague guidelines in existing crisis communications models. Both dimensions are counter to risk management and crisis communication research, which embrace two-way interactivity with audiences and specific messaging that bolsters community engagement, which are vital to the role of the PIO. The resulting model enables the PIO to provide relevant information to key internal agencies and external audiences in response to a future crisis.