ASU Electronic Theses and Dissertations
This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
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- Creators: Gelderen, Elly van
Description
This dissertation investigates a subtle yet complex contemporary issue of colorism in India that traces its ideological roots back in the British colonial period or even prior to that. It focuses on the issue of skin-color discrimination in urban Indian men, which is significantly under-researched. This project aims at investigating the issue of skin-color discrimination through analyzing a small corpus of thirteen YouTube commercials dating from 2005 to 2017 for men’s skin-lightening products of a popular skin-care brand called “Fair and Handsome” from a multimodal critical discourse analytic perspective. This study further aims to understand how the discourse of colorism is operating in these Indian commercials for men’s skin-lightening products, what kinds of semiotic and socio-cultural (discourse) elements are naturalizing the notion of “fairness,” and finally, how the construction of male gender is facilitated. Although the project’s main theoretical arc is critical discourse analysis (CDA), the methodological needs necessarily require drawing upon theoretical tools from advertisement analysis, multimodal analysis, gender studies, social psychology, history, cultural anthropology, race theory, and other related fields of study. After successfully facilitating an exhaustive analytical undertaking, this dissertation contributes to the understanding of colorism as more than intra-group racism in India and situates this perpetuating issue as a contemporary research target in the socio-cultural contexts of globalization and urbanization.
ContributorsMukherjee, Sayantan (Author) / Adams, Karen L. (Thesis advisor) / Gelderen, Elly van (Committee member) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2019
Description
This study explores the topic of Discourse Markers from an Interdisciplinary perspective. Applying the frameworks of Speech Act Theory, Syntax, Conversation Analysis, and Discourse Analysis, to empirical data, it answers the following important questions. What specific types of Speech Actions are performed in everyday Utterances? What Syntactic Mood & Clause Type is used to perform the various Speech Actions? What Discourse Markers occur in the Left-Periphery of the Clause? What Meaning-Functions do Discourse Markers perform? What interactions do Discourse Markers have with the various types of Speech Actions and with the Clause Type with which they are expressed? The results of this study contributed valuable insights to each of the aforementioned fields individually, as well as to the study of human language in general. Among these contributions are the following: Searle’s Taxonomy of Speech Acts was refined by dividing Representatives into Informing and Opinionating and Directives were divided into Commanding and Inquiring. The frequencies of the various Speech Acts relative to each other was identified. Furthermore, 79 distinct and specific Speech Actions were identified. The Speech Act type as well as the Clause Types with which they are expressed were identified. Among the many insights with respect to the interactions between the Speech Action Types and the Clause types with which they are expressed were each of the major Clause Types perform many different Speech Actions that are in addition to those normally attributed to them. Many of the particular Speech Acts are performed via various of the different Clause Types. The Indicative Clause type has the ability to perform most, if not all of the Speech Actions performed by all of the other Clause types. The 200 most frequently-occurring Left-Periphery Elements were identified and observations regarding their Word Class and the Meaning-Functions they perform were identified. The Meaning-Functions of the 10 most frequently-occurring Discourse Markers were identified and defined. The interactions between these Discourse Markers and the Speech Actions to which they attach as well as the Clause Types with which they are expressed were identified, thus documenting empirically that Discourse Markers are intricately connected to the Clause.
ContributorsLopez Villegas, Cristian (Author) / Gelderen, Elly van (Thesis advisor) / James, Mark A. (Committee member) / Cerron-Palomino, Alvaro (Committee member) / Arizona State University (Publisher)
Created2020