This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
Entering a new market in the construction industry is a complex task. Although many contractors have experienced the benefits of expanding their market offerings, many more have had unsuccessful experiences causing hardship for the entire organization. Standardized decision-making processes can help to increase the likelihood of success, but…
Entering a new market in the construction industry is a complex task. Although many contractors have experienced the benefits of expanding their market offerings, many more have had unsuccessful experiences causing hardship for the entire organization. Standardized decision-making processes can help to increase the likelihood of success, but few specialty contractors have taken the time to develop a formal procedure. According to this research, only 6 percent of survey respondents and 7 percent of case study participants from the sheet metal industry have a formal decision process. Five sources of data (existing literature, industry survey, semi-structured interviews, factor prioritization workshops, and expert panel discussions) are consulted to understand the current market entry decision-making practices and needs of the sheet metal industry. The data help to accomplish three study objectives: (1) determine the current processes and best practices used for market entry decision-making in the sheet metal industry, (2) identify motivations leading to market entry by sheet metal contractors, and (3) develop a standardized decision process that improves market entry decision outcomes. Grounded in a firm understanding of industry practices, a three-phased decision-making framework is created to provide a structured approach to guide contractors to an informed decision. Four industry leaders with over 175 years of experience in construction reviewed and applied every step of the framework to ensure it is practical and easy to use for contractors.
