ASU Electronic Theses and Dissertations
This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
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Description
The traditional newspaper industry has been under tremendous pressure in recent years due to the emergence and growth of new media. Experiencing of a fast-shrinking market share, many traditional newspaper companies are either pushed out of business or are forced to innovate and reform. In this thesis, I investigate the organizational changes at one of the largest newspaper groups in China, particularly regarding its incentive systems as the group adjusts its business scopes under both internal and external institutional constraints.
Publishers of newspapers were traditionally considered non-profit organizations or social institutions in China. Because of their focus on social goals, their activities were not market driven, including the incentive systems for editorial staff members who were central to the content of the newspapers. As the competition from market-driven new media companies increased, many traditional newspaper organizations started to transform themselves into profit-seeking companies. To survive and grow stronger in the new environment, the traditional newspaper industry needs to effectively motivate its workforce by implementing an effective incentive system for the editorial staff.
In this study I first explain the difficulities the traditional newspaper organizations face to implement an incentive system that both satisfies media’s social responsibility and creates sufficient incentive for for editorial staff. Next, I provides a brief history of the reforms occurred in the Chinese newspaper industry in general and the reforms in Shanghai in particular. I then conduct in-depth case analyses of the incentive systems adopted by four successful companies, including one U.S. media company, two Chinese media groups, and one private non-media company in China. Based on the findings from these case analyses and a demographic analysis of the challenges in motivating editorial staff, a new incentive system is designed and implemented in a major newspaper/media group in Shanghai, followed by a survey of its effects on the editorial staff months later. According to the survey, I find that editorial staff members are generally positive about the reforms that have been carried out at this media group, reinforcing the confidence of the group’s leaders in continuing to push the reforms forward. This study concludes by proposing a framework that can be used to guide the transformation of the traditional newspaper organizations to market-driven new media companies.
Publishers of newspapers were traditionally considered non-profit organizations or social institutions in China. Because of their focus on social goals, their activities were not market driven, including the incentive systems for editorial staff members who were central to the content of the newspapers. As the competition from market-driven new media companies increased, many traditional newspaper organizations started to transform themselves into profit-seeking companies. To survive and grow stronger in the new environment, the traditional newspaper industry needs to effectively motivate its workforce by implementing an effective incentive system for the editorial staff.
In this study I first explain the difficulities the traditional newspaper organizations face to implement an incentive system that both satisfies media’s social responsibility and creates sufficient incentive for for editorial staff. Next, I provides a brief history of the reforms occurred in the Chinese newspaper industry in general and the reforms in Shanghai in particular. I then conduct in-depth case analyses of the incentive systems adopted by four successful companies, including one U.S. media company, two Chinese media groups, and one private non-media company in China. Based on the findings from these case analyses and a demographic analysis of the challenges in motivating editorial staff, a new incentive system is designed and implemented in a major newspaper/media group in Shanghai, followed by a survey of its effects on the editorial staff months later. According to the survey, I find that editorial staff members are generally positive about the reforms that have been carried out at this media group, reinforcing the confidence of the group’s leaders in continuing to push the reforms forward. This study concludes by proposing a framework that can be used to guide the transformation of the traditional newspaper organizations to market-driven new media companies.
ContributorsQiu, Xin (Author) / Shen, Wei (Thesis advisor) / Hwang, Yuhchang (Committee member) / Zhang, Anming (Committee member) / Arizona State University (Publisher)
Created2016
Description目前我国社会主要矛盾是“人民日益增长的美好生活需要和不平衡不充分的发展之间的矛盾”。消费对经济增长的贡献率达76.2%，而消费场所-购物中心为代表的的商业地产发展却落后于住宅地产的发展，不被房地产商所青睐。本文希望通过对影响购物中心租金收入因素的研究，运用统计回归模型分析，发现购物中心运营效益的重要决定因素。样本数据主要来自于8家上市公司的146个项目，对各项目2015年-2019年连续的租金收入进行分析。
现有研究购物中心文献，对于中国购物中心多区域多品牌动态运营绩效的研究文献很少，同时研究数据的取得难度大，还没有发现通过大样本数理统计得出的结论。
本文通过实证分析研究框架，运用二手数据，采用归纳研究，以“城市商圈的影响力”对购物中心每平米每日租金的影响进行回归分析。通过回归模型的量化分析，对日租金收入的影响因素城市商圈、城市人均GDP、开业期限、建筑面积、资金成本、出租率等进行分析，对购物中心品牌进行调节变量分析，得出城市商圈对日租金收入的影响是显著的，大城市的核心商圈或新城区核心商圈的购物中心日租金收入将强于同行，同时购物中心品牌的影响也是明显的。
中国住宅房地产投资已经到高点，房地产商未来的发展之路将面临新的选择。不同于住宅，购物中心的持有型特性将会给房地产商带来稳定的收入。通过对城市商圈等影响因子的分析，将对房地产商未来投资运营购物中心有重要的指导意义。
ContributorsLu, Xiaohui (Author) / Chen, Pei-Yu (Thesis advisor) / Chen, Xin (Thesis advisor) / Zhang, Anming (Committee member) / Arizona State University (Publisher)
Created2021