ASU Electronic Theses and Dissertations
This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
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Description
Most advanced economies have evolved into service economies with the majority of their activity and jobs being in the service sector. The manufacturing sector is also going through a similar shift towards services. Manufacturers are increasingly complementing their products with new services in order to satisfy a broader array of customer needs and increase the value of their offerings. This shift has offered significant opportunities to the sector and the success of major firms such as IBM, Caterpillar, and Rolls-Royce in competing through services has been remarkable.
Despite the increased importance of services in the manufacturing sector, the academic literature is yet to investigate the many questions that arise under this new manufacturing paradigm. Perhaps for the same reason study of servitization is listed as a research priority in recent publications both in the field of service operations management and in the field services marketing. This dissertation covers three essays aimed at disentangling multiple aspects of the role of services in the manufacturing sector. The literature on the drivers and implications of transition towards services in manufacturing firms is limited. The three studies in this dissertation aim at shedding light on this issue.
Specifically, the first essay looks at the innovation benefits of service transactions with customers. This paper demonstrate the value of services in getting manufacturers closer to customers and allowing them glean useful information from their service interactions. The second essay investigates the antecedents of service strategy adoption. We suggest that the extant diversification theory does not fully explain servitization and this phenomenon represents a unique type of diversification, which is likely driven by different factors. Through econometric analysis of financial data over a 27-year period, this study explores characteristics of product, firm resources, competition, and industry that encourage adoption of service strategies in manufacturing sector. Finally, the third essay takes a deeper dive and focuses on dealerships, as service centers, in the automobile industry. It investigates the role of dealerships in the success of automakers and explores dealership traits that are critical for market success of an automobile brand.
Despite the increased importance of services in the manufacturing sector, the academic literature is yet to investigate the many questions that arise under this new manufacturing paradigm. Perhaps for the same reason study of servitization is listed as a research priority in recent publications both in the field of service operations management and in the field services marketing. This dissertation covers three essays aimed at disentangling multiple aspects of the role of services in the manufacturing sector. The literature on the drivers and implications of transition towards services in manufacturing firms is limited. The three studies in this dissertation aim at shedding light on this issue.
Specifically, the first essay looks at the innovation benefits of service transactions with customers. This paper demonstrate the value of services in getting manufacturers closer to customers and allowing them glean useful information from their service interactions. The second essay investigates the antecedents of service strategy adoption. We suggest that the extant diversification theory does not fully explain servitization and this phenomenon represents a unique type of diversification, which is likely driven by different factors. Through econometric analysis of financial data over a 27-year period, this study explores characteristics of product, firm resources, competition, and industry that encourage adoption of service strategies in manufacturing sector. Finally, the third essay takes a deeper dive and focuses on dealerships, as service centers, in the automobile industry. It investigates the role of dealerships in the success of automakers and explores dealership traits that are critical for market success of an automobile brand.
ContributorsGolara, Sina (Author) / Dooley, Kevin J (Thesis advisor) / Rogers, Dale (Committee member) / Kull, Thomas (Committee member) / Arizona State University (Publisher)
Created2018
Description
While agency problems inevitably exist in buyer-supplier relationships, the focus on how to overcome such problems has been confined to the buyer-supplier dyad as if the dyad exists in isolation. In this dissertation, I re-frame the agency problems beyond the dyadic relationship between a buyer and its supplier and suggest a new way to overcome agency problems. While the current Agency Theory suggests that the buyer can monitor and provide incentives to mitigate the agency problems, I propose to look beyond the dyad in addressing buyer-supplier agency problems.
In the first chapter, I examine the impact of the “indirect links” in which the buyer is connected to the supplier through a third actor. I propose a conceptual framework that specifies how the indirect links can overcome agency problems through the effects of information exchange, mutual monitoring, power change, and network governance. These different effects are enabled by the indirect links based on the different network positions and levels of connectivity of the third actor. The first chapter provides a theoretical framework for Chapter 2 and 3.
In Chapter 2, the effect of network governance enabled by the indirect links is investigated. In particular, two scenario-based role-play experiments were conducted with managers to examine the effects of dyadic and network governance mechanisms on supplier opportunism. In Study 1, the participants took the perspective of a supplier, while in Study 2, the participants took the role of a buyer. The results show that network governance mechanism reduces the supplier's opportunistic behavioral intentions directly and indirectly through the negative affection prediction, and while suppliers may overlook the buyer's reactions as they make decisions, the buyers are likely to react against the supplier, such as engage in negative word-of-mouth or reduce level of commitment.
Finally, directed sourcing, a direct application of how a buyer could overcome agency problems beyond the dyad, is examined in Chapter 3. Directed sourcing is an emerging sourcing practice in which the buying firms bypass the top-tier suppliers and directly manage or contract with lower-tier suppliers, and research on this new practice is in its infancy. Therefore, multi-tier multi-task principal-agent models are developed to investigate the effect of directed sourcing practice on each member in this three-tier supply chain, comparing with traditional tiered sourcing. The results show that directed sourcing generally benefits the original equipment manufacturer (OEM) and the lower-tier supplier, while it harms the top-tier supplier. Yet, directed sourcing is not always beneficial to the OEM. Therefore, an OEM should be selective in implementing this new strategy.
In the first chapter, I examine the impact of the “indirect links” in which the buyer is connected to the supplier through a third actor. I propose a conceptual framework that specifies how the indirect links can overcome agency problems through the effects of information exchange, mutual monitoring, power change, and network governance. These different effects are enabled by the indirect links based on the different network positions and levels of connectivity of the third actor. The first chapter provides a theoretical framework for Chapter 2 and 3.
In Chapter 2, the effect of network governance enabled by the indirect links is investigated. In particular, two scenario-based role-play experiments were conducted with managers to examine the effects of dyadic and network governance mechanisms on supplier opportunism. In Study 1, the participants took the perspective of a supplier, while in Study 2, the participants took the role of a buyer. The results show that network governance mechanism reduces the supplier's opportunistic behavioral intentions directly and indirectly through the negative affection prediction, and while suppliers may overlook the buyer's reactions as they make decisions, the buyers are likely to react against the supplier, such as engage in negative word-of-mouth or reduce level of commitment.
Finally, directed sourcing, a direct application of how a buyer could overcome agency problems beyond the dyad, is examined in Chapter 3. Directed sourcing is an emerging sourcing practice in which the buying firms bypass the top-tier suppliers and directly manage or contract with lower-tier suppliers, and research on this new practice is in its infancy. Therefore, multi-tier multi-task principal-agent models are developed to investigate the effect of directed sourcing practice on each member in this three-tier supply chain, comparing with traditional tiered sourcing. The results show that directed sourcing generally benefits the original equipment manufacturer (OEM) and the lower-tier supplier, while it harms the top-tier supplier. Yet, directed sourcing is not always beneficial to the OEM. Therefore, an OEM should be selective in implementing this new strategy.
ContributorsYang, Yang (Author) / Choi, Thomas Y. (Thesis advisor) / Carter, Craig (Thesis advisor) / Kull, Thomas (Committee member) / Yin, Rui (Committee member) / Arizona State University (Publisher)
Created2016