This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home…
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home interior decoration decisions so that companies in this industry can provide better services to meet customer needs. Using survey data from a sample of potential customers and a sample of existing customers of a large home interior decoration company, I find that (1) internet has become the mostly used channel by consumers to gather information about home interior decoration, (2) design style is the most influential factor in consumers’ choice of home interior decoration company, and (3) consumers are more likely to choose home interior decoration companies to provide full services when they are between 35 to 45 years old or above 55 years old, when it is the first time for them to purchase a real estate property, and when they are located in the Eastern region of China. Findings of this study can help home interior decoration companies better understand customer needs and preferences, facilitate changes in their marketing and sales strategies, and consequently strengthen their competitive advantage.
Furniture is a symbol of civilizations and conveys social-cultural identity. In SaudiArabia, after the oil discovery, radical lifestyle growth and international investors have impacted local social culture and traditional identity and altered the use and form of furniture. Although Saudi Vision 2030 aims to preserve historical buildings and architectural elements,…
Furniture is a symbol of civilizations and conveys social-cultural identity. In SaudiArabia, after the oil discovery, radical lifestyle growth and international investors have impacted local social culture and traditional identity and altered the use and form of furniture. Although Saudi Vision 2030 aims to preserve historical buildings and architectural elements, furniture must be in the scope. This study aims to explore the Hijazi conventional seating at residential spaces, the Karaweetah, as a source of inspiration for designing and preserving cultural artifacts. The study used a multi-method research design based on hermeneutics interpretation, investigating historical nostalgic-evoking seating on Saudi millennials' perceptions and purchasing decision-making. The study involved a case study of Hijazi's Karaweetah to understand its vernacular characteristics and function, followed by design ideations based on three-dimensional prototypes of nine seating designs representing different levels of heritage inspiration. Finally, a visual questionnaire tested the historical nostalgia of Saudi millennials and its effect on their purchasing preferences.
The number of participants who interact with the study is 164, who spend an average of two to five years outside of Saudi Arabia. Most respondents were female (n=131; 79.9%), while male responses were comparatively lower (n=33; 20.1%). Nostalgic elements in seating design profoundly impact Saudi millennials' purchasing decisions by 43.3%, while others (33%) preferred the modern style due to its simplicity and unique details. The outcomes preserve the essence of conventional seating design elements while also benefiting design by providing information on traditional heritage, exploring the present, and maintaining the future of seating design based on vernacular characteristics; the study contributes to the body of knowledge. The proposed framework guides furniture design practice in identifying
vernacular characteristics and preserving cultural artifacts. It also provides valuable insight into Saudi millennials' purchasing decisions and the influence of historical nostalgic-evoking seating designs.