This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home…
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home interior decoration decisions so that companies in this industry can provide better services to meet customer needs. Using survey data from a sample of potential customers and a sample of existing customers of a large home interior decoration company, I find that (1) internet has become the mostly used channel by consumers to gather information about home interior decoration, (2) design style is the most influential factor in consumers’ choice of home interior decoration company, and (3) consumers are more likely to choose home interior decoration companies to provide full services when they are between 35 to 45 years old or above 55 years old, when it is the first time for them to purchase a real estate property, and when they are located in the Eastern region of China. Findings of this study can help home interior decoration companies better understand customer needs and preferences, facilitate changes in their marketing and sales strategies, and consequently strengthen their competitive advantage.
In an ever-faster world, products that are designed for enhancing the speed of a certain task can and are being designed in rapid iterations by means of adding or modifying features that impact the energetics, kinematics and kinetics of a given product. Given the ubiquity of said changes and the…
In an ever-faster world, products that are designed for enhancing the speed of a certain task can and are being designed in rapid iterations by means of adding or modifying features that impact the energetics, kinematics and kinetics of a given product. Given the ubiquity of said changes and the need to market these products in a very crowded marketplace, it is imperative for the products to communicate the ‘speed’ of the additional features. Thus, it has been hypothesized that adding a few simple changes to the visual representation of a product or the context in which it is being presented could enhance the perception of the product dynamics at a cognitive or emotional level. The present work is aimed at determining the impact of visual elements such as shapes, colors, and textures on the perception of speed. Three hundred and twenty subjects participated in a discrimination task and a reaction task to measure the impact of various patterns, textures, and colors on the perception of speed. Throughout both tasks, the subjects were exposed to a number of various visual patterns or colors presented as a static background or recognizable object for a set amount of time. Based on the subjects’ performance we have identified and quantified the impact of specific visual design patterns and colors on the perception of speed. Primary results indicate promising evidence that certain fundamental visual elements of shape, color, and texture when presented as a static background or object design could induce subtle changes in visual perception that can alter the overall movement dynamics perception.