This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
Color as a communication medium plays an important role in conveying meaning. It has been identified as a major element in marketing and advertising, and has shown to influence consumer's emotions (Labrecque & Milne, 2012). Despite the large volume of color-centered research, the literature on the subject remains…
Color as a communication medium plays an important role in conveying meaning. It has been identified as a major element in marketing and advertising, and has shown to influence consumer's emotions (Labrecque & Milne, 2012). Despite the large volume of color-centered research, the literature on the subject remains largely abstract and unreliable. Academic research on the impact of color on brand personality it is still in its early stages of investigation, and therefore fragmented and inadequate. The goal of this study is to identify and visually represent patterns of association between colors and specific brand personality traits. We hypothesized that such patterns exist, although the exact associations are difficult to predict. If such patterns are found, they can assist in creating a valuable design tool with wide range of applications in product design, manufacturing, and marketing.
In an ever-faster world, products that are designed for enhancing the speed of a certain task can and are being designed in rapid iterations by means of adding or modifying features that impact the energetics, kinematics and kinetics of a given product. Given the ubiquity of said changes and the…
In an ever-faster world, products that are designed for enhancing the speed of a certain task can and are being designed in rapid iterations by means of adding or modifying features that impact the energetics, kinematics and kinetics of a given product. Given the ubiquity of said changes and the need to market these products in a very crowded marketplace, it is imperative for the products to communicate the ‘speed’ of the additional features. Thus, it has been hypothesized that adding a few simple changes to the visual representation of a product or the context in which it is being presented could enhance the perception of the product dynamics at a cognitive or emotional level. The present work is aimed at determining the impact of visual elements such as shapes, colors, and textures on the perception of speed. Three hundred and twenty subjects participated in a discrimination task and a reaction task to measure the impact of various patterns, textures, and colors on the perception of speed. Throughout both tasks, the subjects were exposed to a number of various visual patterns or colors presented as a static background or recognizable object for a set amount of time. Based on the subjects’ performance we have identified and quantified the impact of specific visual design patterns and colors on the perception of speed. Primary results indicate promising evidence that certain fundamental visual elements of shape, color, and texture when presented as a static background or object design could induce subtle changes in visual perception that can alter the overall movement dynamics perception.
