ASU Electronic Theses and Dissertations
This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
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- All Subjects: Entrepreneurship
- All Subjects: Marketing
- Creators: Shen, Wei
Description
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home interior decoration decisions so that companies in this industry can provide better services to meet customer needs. Using survey data from a sample of potential customers and a sample of existing customers of a large home interior decoration company, I find that (1) internet has become the mostly used channel by consumers to gather information about home interior decoration, (2) design style is the most influential factor in consumers’ choice of home interior decoration company, and (3) consumers are more likely to choose home interior decoration companies to provide full services when they are between 35 to 45 years old or above 55 years old, when it is the first time for them to purchase a real estate property, and when they are located in the Eastern region of China. Findings of this study can help home interior decoration companies better understand customer needs and preferences, facilitate changes in their marketing and sales strategies, and consequently strengthen their competitive advantage．
ContributorsYang, Jin (Author) / Shen, Wei (Thesis advisor) / Zhang, Anmin (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2015
Description汽车行业属于国家支柱型产业，创造了高额的产值，增加了就业岗位。随着汽车生产行业竞争日趋激烈的趋势影响，汽车经销商在未来会出现明显的分化，并且逐步向头部集中。基于这样的行业背景，本项研究开展汽车经销商整体经营和盈利能力等方面的详细深入分析，即系统整合汽车经销商业务运营层面和财务层面数据，结合统计研究方法，对经销商盈利能力进行系统且详实归因分析，从而试别驱动盈利能力的关键业务要素。其研究成果能够完善对行业发展规律和经营模式系统性理解，从而进一步指导该领域的相关业务实践，提高经销商整体经营业绩。本课题通过四个阶段来开展经销商整体经营与盈利归因的相关研究。首先，本课题梳理了中国汽车消费行业发展的历史，同时阐述样本期内（2018-2020年）国内宏观经济和汽车消费市场的特征进行，并介绍X品牌汽车经销商的地理分布、资质和业绩评级体系、自身经营特征以及汽车生产商对经销商扶持政策等方面。在第二阶段，本课题聚焦研究假设、模型与方法，通过对X品牌汽车经销商的业务结构和运营管理开展分析，并逐步识别影响经销商盈利的关键指标变量，并提出研究假设和相关模型（即时间序列模型和面板回归模型）。在第三阶段，本课题首先开展经销商相关信息整体性统计分析，获得关键业务指标在样本期内动态特征，并结合时间序列回归模型探讨各项业务指标对经销商整体盈利能力的影响程度。在第四阶段，本课题采用（个体）固定效应的面板回归模型来研究不同组别（控制）条件下经销商盈利能力的影响因素以及其盈利能力对这些因素的敏感程度，从而更深入和全面地揭示影响经销商盈利能力的潜在因素。
基于上述四阶段的研究结果，本研究进一步就提升经销商盈利能力展开讨论，并提出相应对策。本课题相关结论仅从X品牌汽车经销商经营和财务数据进行定性和定量分析获得，但衷心希望本研究的成果能够对汽车经销商改善经营业务方面能起到实践上的借鉴和指导意义。
ContributorsPan, Guangxiong (Author) / Shen, Wei (Thesis advisor) / Wu, Fei (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2022
Description
Entrepreneurship entails a transition from status quo to a founder/leader of a new organization, and the dominant view in the literature focuses on opportunities in a hypothetical situation, namely an entrepreneurial option. This study shifts the attention from an entrepreneurial option to a current situation and proposes that a perception of costliness in status quo as a driver of entrepreneurial decisions and strategies. Specifically, I propose that a perception of inequality due to the local hierarchy of an organization engenders motivation of disadvantaged employees to become a leader of his/her own entrepreneurial organization. Utilizing hierarchy-based power dynamics and attribution biases, I theorize that i) status gap between a leader and a member and ii) status distinctiveness of a leader in the current organization affect an entrepreneurial decision because of inequality perception. Furthermore, I hypothesize that entrepreneurial organizations driven by such status inequality are more likely to replicate the local structure of the previous employer in terms of status hierarchy to compensate for the perceived disadvantages in the previous employer. The empirical analyses of this study investigate entrepreneurial decisions and entrepreneurial team formation of jazz musicians from jazz discographies between 1950 and 2018, and I found supportive results. This study contributes to the entrepreneurship and inequality literature by bridging two research spaces. It first uncovers the roles of a negative perception of the status quo in entrepreneurship, in addition to the established idea of a positive perception of an alternative option. It also suggests a novel explanation of the long-standing question of inequality reproduction by looking at whether and how inequality spreads via entrepreneurship.
ContributorsJeon, Chunhu (Author) / Shen, Wei (Thesis advisor) / Bundy, Jonathan N (Thesis advisor) / Certo, S. Trevis (Committee member) / Arizona State University (Publisher)
Created2022
Description克服外来者劣势是提高新兴市场企业国际化绩效的关键，本文从高管团队构建视角出发，采用多案例比较研究，提炼了新兴市场企业在国际化进程中实施高管团队构建的过程模型，并分析了不同模式与不同阶段的国际化推进机制。新兴市场企业国际化的高管团队构建将经历“配置-适应-融合”三个阶段，配置是企业根据国际化基础与扩张需求选拔内外部高管的阶段，适应是内外部高管成员互动、交流并进行成员动态调整的阶段，融合是内外部高管成员合为一体、形成新组织结构与组织制度的阶段。同时，根据高管团队的核心领导力量的不同分为“内部适应模式”与“外部培育模式”。内部适应模式下，企业从内部选拔具备创业精神与学习适应能力的管理者作为内派高管，并在国际市场引入兼具专业特长与综合管理能力的海外高管，通过内派高管持续学习吸收海外高管的经验知识，最终形成以内派团队为领导核心，实现战略一致、分工有效、利益协同的国际化经营团队。其中，内派团队的创业精神、学习适应能力、沟通协调能力是提高国际化绩效的关键。外部培育模式下，企业在具有国际出口基础的市场上选拔具备创业意愿、专业能力与行业声誉的海外高管，并在内外部团队并行发展的过程中，有意识地促进双方融合并培育海外高管的创业能力，最终形成以海外高管为领导核心，实现战略协同、资源互补、愿景一致的国际化经营团队。其中，海外高管的创业意愿与沟通协作能力是实现团队融合的关键。
此外，在不同高管团队构建阶段，外来者劣势缓解与国际化绩效提升的机制有显著差异。配置阶段，高管特征与国际扩张战略诉求匹配是提升团队绩效的关键；适应阶段，国际身份塑造、社会网络扩张与新能力构建是提高企业国际化绩效的关键；融合阶段，合作机制与治理机制等制度优化是实现团队融合与国际化持续扩张的关键。
本研究基于高管团队构建视角提炼了不同国际化经验基础的企业实现高管团队构建的动态过程模型，丰富了新兴市场企业国际化、高管团队构建等理论研究，为面临国际扩张的新兴市场企业提供一定启示。
ContributorsLiu, Quan (Author) / Shen, Wei (Thesis advisor) / Shi, Weilei (Thesis advisor) / Yan, Hong (Committee member) / Arizona State University (Publisher)
Created2023