ETDs

This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.

Displaying 1 - 3 of 3
Filtering by

Clear all filters

153669-Thumbnail Image.png

From Preference to Choice: An Empirical Analysis of Consumer Decision Making in

Description
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home…

In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home interior decoration decisions so that companies in this industry can provide better services to meet customer needs. Using survey data from a sample of potential customers and a sample of existing customers of a large home interior decoration company, I find that (1) internet has become the mostly used channel by consumers to gather information about home interior decoration, (2) design style is the most influential factor in consumers’ choice of home interior decoration company, and (3) consumers are more likely to choose home interior decoration companies to provide full services when they are between 35 to 45 years old or above 55 years old, when it is the first time for them to purchase a real estate property, and when they are located in the Eastern region of China. Findings of this study can help home interior decoration companies better understand customer needs and preferences, facilitate changes in their marketing and sales strategies, and consequently strengthen their competitive advantage．
ContributorsYang, Jin (Author) / Shen, Wei (Thesis advisor) / Zhang, Anmin (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2015
168670-Thumbnail Image.png

传统汽车行业经销商整体经营与盈利水平的归因分析—— 以X品牌汽车为例

Description汽车行业属于国家支柱型产业，创造了高额的产值，增加了就业岗位。随着汽车生产行业竞争日趋激烈的趋势影响，汽车经销商在未来会出现明显的分化，并且逐步向头部集中。基于这样的行业背景，本项研究开展汽车经销商整体经营和盈利能力等方面的详细深入分析，即系统整合汽车经销商业务运营层面和财务层面数据，结合统计研究方法，对经销商盈利能力进行系统且详实归因分析，从而试别驱动盈利能力的关键业务要素。其研究成果能够完善对行业发展规律和经营模式系统性理解，从而进一步指导该领域的相关业务实践，提高经销商整体经营业绩。本课题通过四个阶段来开展经销商整体经营与盈利归因的相关研究。首先，本课题梳理了中国汽车消费行业发展的历史，同时阐述样本期内（2018-2020年）国内宏观经济和汽车消费市场的特征进行，并介绍X品牌汽车经销商的地理分布、资质和业绩评级体系、自身经营特征以及汽车生产商对经销商扶持政策等方面。在第二阶段，本课题聚焦研究假设、模型与方法，通过对X品牌汽车经销商的业务结构和运营管理开展分析，并逐步识别影响经销商盈利的关键指标变量，并提出研究假设和相关模型（即时间序列模型和面板回归模型）。在第三阶段，本课题首先开展经销商相关信息整体性统计分析，获得关键业务指标在样本期内动态特征，并结合时间序列回归模型探讨各项业务指标对经销商整体盈利能力的影响程度。在第四阶段，本课题采用（个体）固定效应的面板回归模型来研究不同组别（控制）条件下经销商盈利能力的影响因素以及其盈利能力对这些因素的敏感程度，从而更深入和全面地揭示影响经销商盈利能力的潜在因素。 基于上述四阶段的研究结果，本研究进一步就提升经销商盈利能力展开讨论，并提出相应对策。本课题相关结论仅从X品牌汽车经销商经营和财务数据进行定性和定量分析获得，但衷心希望本研究的成果能够对汽车经销商改善经营业务方面能起到实践上的借鉴和指导意义。
ContributorsPan, Guangxiong (Author) / Shen, Wei (Thesis advisor) / Wu, Fei (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2022
187507-Thumbnail Image.png

IPO视角下大股东控制权结构对上市公司盈利成长性的影响研究

Description本文基于我国2006-2020年间IPO的上市公司上市当年的样本数据，研究了IPO视角下大股东控制权结构对上市公司盈利成长性的影响效应及影响机制。首先从机理上探讨了大股东控制权结构对上市公司盈利成长性的影响效应、中介机制和调节机制，并相应地构建了本文的三个研究假说。接下来，本文构建了证研究框架，具体包括模型构建、变量选择与数据选取三方面。最后，进行实证分析以验证本文的三个研究假说。通过实证研究，本文发现：首先，大股东控制权结构对上市公司盈利成长性存在显著影响，具体表现为大股东控制权中直接持股比重越高，上市公司盈利成长性则越低；第二，在大股东控制权中直接持股比重对上市公司盈利成长性的负影响中，存在着来自公司主营业务投入的负向中介效应，约占总影响效应的0.162；第三，在大股东控制权中直接持股比重对上市公司盈利成长性的负影响中，还存在着来自公司主营业务利润的负向调节作用，并且在考虑调节作用后，大股东控制权中直接持股比重对上市公司盈利成长性的直接影响不再显著；第四，大股东控制权中直接持股比重对上市公司盈利成长性的影响效应及其具体作用机制主要存在于制造业公司中，而在非制造业公司中并不明显。 最后，基于研究结论，本文从上市公司治理的角度提出两点提升公司盈利成长性的对策建议：一是上市公司尤其是制造业上市公司，在经营管理中应适度引入外部投资机构；二是上市公司在经营管理过程中应注重于主营业务的发展。
ContributorsLuo, Xuan (Author) / Shen, Wei (Thesis advisor) / Cheng, Shijun (Thesis advisor) / Jiang, Zhan (Committee member) / Arizona State University (Publisher)
Created2023