ASU Electronic Theses and Dissertations
This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
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- All Subjects: incentive design
- Creators: Shen, Wei
- Creators: Zheng, Laili
对于连锁型品牌零售企业,员工是其产品和服务的载体。而如何做好不同层次的人员的激励体系,并得以踏实的落实和执行,是企业经营中非常关键的环节,也是品牌零售企业在竞争中获取优势的根本保证。另外,由于连锁零售企业基层员工流动性大、总体素质较低,如何对这部分员工实施有效的绩效考核,成为很多连锁零售企业管理人员面临的一个难题。
本文将长期和短期激励作为主要的研究内容。从整体国内企业来看,运转良好的绩效考评体系并不多,大部分企业的绩效考评体系只注重短期激励而忽视了长期激励的作用,绩效考评关注的是目标的实现,与员工的发展相脱节。因此,如何做好品牌企业的激励体系,如何在人才竞争中取得先机,并最大化企业利润,是本文研究的重心。
目前的研究空白在于对连锁型店铺的激励绩效。而考虑到品牌零售中的连锁经营往往涉及到成百上千家门店,涉及到的从业人数较多,因而对门店的激励绩效的成败是关系到企业整体激励绩效好坏的关键。
本文对激励绩效方案的相关理论进行回顾、分析与总结,从委托代理理论、激励理论、交易成本理论和产权理论入手,分析连锁型品牌零售企业的激励绩效特点。连锁型品牌零售企业合伙制本质上与特许经营精神及设计理念一致,而想要改进的正是特许经营中加盟店与总部的博弈与消耗,形成利益共同体,达到企业价值最大化的目标。
通过连锁型品牌零售企业绩效激励的真实案例(永辉超市合伙人制度、拉夏贝尔店铺合伙人制度、康奈零投入型与交股金型两种店铺合伙人制度)分析得出风险共担、超额利润分成的合伙人制度在连锁型品牌零售企业激励绩效方案设计中的可行性及意义,并从中发现了已有实践存在的问题,并提出建议。
店铺合伙人制度激励店长、提高单店销售业绩、减少交易成本、提高管理效率的正向作用毋庸置疑,建议在实践中积极推行与完善。
Based on my review of the corporate governance literature and qualitative analysis of partnership adoption in China, I propose that partnership can help better alighn the interests of employees with owners in securities companies as well. Specifically, the prospect of becoming a partner in the future can improve employees’ awareness of risk control and increase their job engagement. Taking advantage of partnership adoption at a Chinese securities company as a natural field experienment, I surveyed its employees about their awareness of risk contrl and job dedication before and after the adoption. The results from 505 matched surveys showed an increase in the average scores of both awareness of risk control and job dedication after the company adopted partnership as a new organizational form. Findings of this study have important implications for organizational and incentive design for securities companies in China.