ETDs

This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.

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The Impact of Enterprise Risk Management on the Performance of Chinese Commercial Banks

Description
Chinese commercial banks have experienced a period of fast and stable development since 2007. The adoption of a comprehensive enterprise risk management (ERM) system based on the Basel Accords was a significant event for the banking supervisory authority and the commercial banks during this period. This study investigates the impact…

Chinese commercial banks have experienced a period of fast and stable development since 2007. The adoption of a comprehensive enterprise risk management (ERM) system based on the Basel Accords was a significant event for the banking supervisory authority and the commercial banks during this period. This study investigates the impact of ERM adoption on the financial performance of the commercial banks as well as the underlying mechanisms using longitudinal data of 96 commercial banks from 2007 to 2016. Results from quantitative analyses suggest the following findings. First, ERM adoption had a positive impact on commercial banks’ financial performance after controlling for the negative impacts of factors such as macro economic conditions and fiscal and monetary policies. Second, although this positive impact was partially attributed to increased risk appetite after the adoption of ERM, results show that ERM adoption also increased risk-adjusted financial performance. Lastly, ERM adoption improved commercial banks’ competence in risk management, as indicated by their sensitivity of financial returns to risk exposures. The above findings also received support from interviews and surveys of senior executives of commercial banks and officials of the banking supervisory authorities.

This study contributes to the understanding of how the adoption of ERM influences the financial performance of Chinese commercial banks, and has important practical implications. Based on the empirical findings, I recommend all commercial banks in China to adopt and implement ERM so that they can better cope with the challenges presented by macroeconomic uncertainty, marketization, and internationalization. In the process, it is critical for them to understand the mechanisms through which ERM influences their performance. Meanwhile, they shall be aware of the operational costs associated with the initial adoption of ERM, learn from the experiences of those that have already adopted ERM, and have a long-term orientation about performance effect of ERM adoption. Supervisory authorities can also play a key role in guiding commercial banks to be more effective and efficient in the adoption of ERM.
ContributorsJia, Guoqing (Author) / Shen, Wei (Thesis advisor) / Qian, Jun (Thesis advisor) / Cheng, Shijun (Committee member) / Arizona State University (Publisher)
Created2018
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汽车4S店数字营销业务—电销专员业绩归因研究

Description

2019年中国车市增速明显放缓，目前已从中高速转入负增长，客户自然进店越来越少。如何抢占2020销售先机，修炼内功，那必须要想出措施维持销量，从而保住销售业务盈利。截止到2019年6月，中国互联网网民数量已经超过8.5亿人。其中，使用手机上网的群体占比高达99.1%。互联网的快速发展，改变了人们的生活习惯，使生活变得更便捷。购车过程也是如此，客户不是先去展厅，而是通过互联网去了解产品信息，数字营销业务已经成为4S店销售发力的重点，在数字营销部门电销专员在其中起到了承上启下的关键性作用，电销专员的业绩是衡量电销专员作战能力的核心指标，所以对于电销专员岗位业绩归因的研究分析至关重要。

所以本论文将从宏观背景、终端经销商实际调研数据分析两个不同的角度，进行综合性研究。将 “人员选拔”、“能力指标”、“岗位绩效”、“岗位辅导”作为4大自变量，对于因变量“电销专员业绩”的强弱相关性的影响分析，并分析“岗位辅导”与其他三大自变量对于因变量“电销专员业绩”的交互影响，从而建立起终端对于电销专员的最优人员模型。

关键词：互联网，汽车行业，数字营销，电销专员，业绩归因

ContributorsWu, Jun` (Author) / Shen, Wei (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Sun, Tianshu (Committee member) / Arizona State University (Publisher)
Created2020