ASU Electronic Theses and Dissertations
This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
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- All Subjects: investor behavior
- All Subjects: 业绩归因
- Creators: Shen, Wei
innovation into the burst period, Shared faster economic growth, and then entered into a
rapid expansion in 2014, quickly penetrate into many areas and market segments.
As the securities industry practitioners and Internet financial practitioners, I am
very concerned about sharing economic model in the development of securities
investment niche. As the Internet and mobile penetration rate rise in recent years, the
Internet financial in the rapid development of our country, investors get used for
investment decision-making information via the Internet. Internet social investment
sharing platform based on knowledge sharing and rapid development, has formed
"opinion leaders", "combined with", "automated financial innovation model". The
emergence of these new patterns, provide investors with investment of knowledge sharing,
the investors behavior changes, many small and medium-sized investors into social
sharing platform for the combination of investment talent information and follow orders,
and centered on investment talent view form fan interaction.
This article around the "Shared economic environment on the impact of portfolio
share on investor behavior research," the theme, the relevant literature and resources, and
to detect Shared economic environment provided by the social share portfolio, whether to
change the traditional information decision and disadvantages of small and medium-sized
investors, whether really improved the small and medium-sized investors return on
investment, its conclusion try to explain the traditional period research literature on active
investment and passive investment, the relevant conclusions of small and medium-sized
investors and institutional investors, sharing in the Internet the rapid development of
economic period is changed.
2019年中国车市增速明显放缓，目前已从中高速转入负增长，客户自然进店越来越少。如何抢占2020销售先机，修炼内功，那必须要想出措施维持销量，从而保住销售业务盈利。截止到2019年6月，中国互联网网民数量已经超过8.5亿人。其中，使用手机上网的群体占比高达99.1%。互联网的快速发展，改变了人们的生活习惯，使生活变得更便捷。购车过程也是如此，客户不是先去展厅，而是通过互联网去了解产品信息，数字营销业务已经成为4S店销售发力的重点，在数字营销部门电销专员在其中起到了承上启下的关键性作用，电销专员的业绩是衡量电销专员作战能力的核心指标，所以对于电销专员岗位业绩归因的研究分析至关重要。
所以本论文将从宏观背景、终端经销商实际调研数据分析两个不同的角度，进行综合性研究。将 “人员选拔”、“能力指标”、“岗位绩效”、“岗位辅导”作为4大自变量，对于因变量“电销专员业绩”的强弱相关性的影响分析，并分析“岗位辅导”与其他三大自变量对于因变量“电销专员业绩”的交互影响，从而建立起终端对于电销专员的最优人员模型。
关键词：互联网，汽车行业，数字营销，电销专员，业绩归因