ETDs

This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.

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From Preference to Choice: An Empirical Analysis of Consumer Decision Making in

Description
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home…

In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home interior decoration decisions so that companies in this industry can provide better services to meet customer needs. Using survey data from a sample of potential customers and a sample of existing customers of a large home interior decoration company, I find that (1) internet has become the mostly used channel by consumers to gather information about home interior decoration, (2) design style is the most influential factor in consumers’ choice of home interior decoration company, and (3) consumers are more likely to choose home interior decoration companies to provide full services when they are between 35 to 45 years old or above 55 years old, when it is the first time for them to purchase a real estate property, and when they are located in the Eastern region of China. Findings of this study can help home interior decoration companies better understand customer needs and preferences, facilitate changes in their marketing and sales strategies, and consequently strengthen their competitive advantage．
ContributorsYang, Jin (Author) / Shen, Wei (Thesis advisor) / Zhang, Anmin (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2015
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分子诊断与基因测序公司财务绩效影响因素研究

Description本文在对分子诊断与基因测序相关概念以及文献进行分析和整理的基础上，通过批判分析找到当前研究的空白之处。在此基础上，从理论角度对研发投入、团队背景、应用场景等因素对公司财务绩效的作用机理以及销售模式对研发投入与公司财务绩效关系的调节机理进行分析并提出相关研究假设。利用华大基因、达安基因、凯普生物、金域医学、迪安诊断、艾德生物、透景生命、贝瑞基因等8家分子诊断与基因测序领域上市公司的数据实证了上述研究假设。研究发现：（1）研发投入能够显著促进分子诊断与基因测序公司的财务绩效，但是这种作用效力较小。公司规模和债务水平的提高会降低公司财务绩效，机构投资人持股比例和市场推广费用对公司财务绩效的影响不显著。 （2）创业团队背景的不同并不会导致分子诊断与基因测序公司财务绩效产生差异。 （3）采取直销模式的分子诊断与基因测序公司财务绩效要优于代销和混合模式，后两者公司财务绩效没有显著差异；与代理模式相比，采取直销模式的公司其研发对公司财务绩效的促进作用更加明显，混合模式公司则没有显著差异。 （4）不同产品应用场景的分子诊断与基因测序公司财务绩效，肿瘤的最好，传染病其次，遗传病的排在最后。
ContributorsGuan, Jian (Author) / Shen, Wei (Thesis advisor) / Jiang, Zhan (Thesis advisor) / Sun, Tianshu (Committee member) / Arizona State University (Publisher)
Created2022
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中国民营企业CEO业绩的个人影响因素研究

Description竞争日益激烈的市场环境对企业管理者提出了更高的挑战，首席执行官(CEO)作为企业管理层的核心，其个人特征对企业绩效有着重要影响。已有研究主要基于高阶理论，系统研究了CEO具体特征对企业战略选择及其绩效的影响。但是已有研究较为零散，并且大多数集中在CEO人口统计学特征，对其政治联系、受教育年限、社会关系和人格特质等关注较少。基于此，本文结合高阶理论和信号理论，深入分析CEO个人特征对其绩效的影响，并且探讨了CEO结构权力在CEO个人特征与其绩效关系之间发挥的调节作用。

在文献回顾和案例研究基础上，首先，从CEO人口统计学特征、政治联系、受教育年限、职业特征、社会关系和人格特质等6个维度构建了CEO个人特征指标，将CEO上任后前3年营业收入年均增长率和利润年均增长率作为衡量CEO业绩的衡量指标，并提出了10个研究假设。其次，基于问卷调查数据，采用多元线性回归方法，对研究假设进行了验证和分析。实证结果表明，CEO性别、政治联系、受教育年限、社会关系和人格特质（外向性、开放性和宜人性）均对CEO绩效具有显著影响，而CEO年龄和多样化的职业特征对其绩效具有显著的负向影响。此外，CEO的结构权力在受教育年限、社会关系与CEO绩效之间的关系中发挥着显著的正向调节作用，而在多样化职业特征与其绩效之间发挥着显著的负向调节作用。最后，本文从CEO多维度个人特征构建和CEO结构权力两方面深入阐述了理论贡献，结合企业实践提供了可操作化的建议和对策，并提出了本文存在的不足及未来研究展望。

关键词：CEO业绩；CEO个人特征；高阶理论；社会关系；结构权力；影响因素
ContributorsXi, Gang (Author) / Shen, Wei (Thesis advisor) / Wu, Fei (Thesis advisor) / Cheng, Shijun (Committee member) / Arizona State University (Publisher)
Created2020